GNI unveils digital platform to drive retail sales
By Cynthia Alo
Great Nigeria Insurance Plc has deployed a digital platform known as GNIOnGO aimed at increasing its retail business sales.
Managing Director and Chief Executive Officer of the company, Mrs. Cecilia Osipitan, disclosed this at a media parley, adding that the company is continuously exploiting the under developed areas of the market to meet with the needs of its customers.
Osipitan who noted that focusing on digital optimization will translate into key strategic benefits in the coming years said: “We took decisive steps towards improving our business effectiveness and our ability to deliver exceptional service to our esteemed customers, resulting in a number of initiatives.
“In 2016 and 2017, there were a number of activities related to the aggressive drive and promotion of our retail products, the intervention focused on the unbanked such as the artisans, trade associates and entrepreneurs. In line with the industry trend, we are re-engineered and more committed to dominating the retail market through continuous and consistent awareness using a motivated retail workforce, improved technology driven applications and easily adaptable digital platform, GNIOnGO to drive its sales.”