People Searching For Kanye's New Album, 'Ye', Are Discovering Burna Boy Instead

People Searching For Kanye's New Album, 'Ye', Are Discovering Burna Boy Instead Burna Boy (Photo: The Native Mag)

For any music lover, there’s hardly a better feeling than discovering a brilliant artist you’ve never heard about before. Thanks to technological advancements, particularly streaming services, we get to experience that feeling a lot more than any generation before us.

That explains why it’s so much easier for artists to unexpectedly crossover and be heard by an audience far removed from their target demographic. Well, it looks like afro-fusion superstar, Burna Boy is about to benefit from that good fortune, thanks to none other than Kanye West.

Although Burna Boy has already been affiliated with a couple of beloved international stars – Lily Allen, Timbaland, Drake, Skrillex, Fall Out Boy – this Kanye West-assisted boost his music is about to enjoy is simply the result of a happy coincidence.

On Friday, the frustratingly problematic rapper released his eighth studio album, Ye, on all the streaming platforms. Since then, fans of the rapper have taken to Twitter to share how searching for that LP has inadvertently introduced them to Burna Boy’s acclaimed track of the same name.

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Considering "Ye" is easily the best song off Burna Boy’s magnum opus, Outside, we can’t think of a better song to win new fans over. Since the mixtape’s January release, Nigerians have really gravitated towards that song in particular, even going as far as to ask that it replace the national anthem.

Well, since we have decided to skip the Kanye album altogether – due to all the harmful and reductive things he said in the weeks leading up to its release – we can at least say one good thing came out of the tainted project: more people are going to discover the genius of Burna Boy.

I was looking for Kanye’s new Album so I searched “ye” in Apple Music and happened across song called “Ye” by this artist named @burnaboy .... listened to the album for shits. it was FLAAAAAMES HOLY FUCK

— King Petty Khalil (@IHATEHALIL) June 1, 2018

Thank you @kanyewest for hooking us up with @burnaboy

— Cheryl (@CherylCBrown) June 2, 2018

People finding Burna Boy's Ye as they look for Kanye's Ye

— Illionaire (@jesstake) June 2, 2018

Kanye West's Ye album is about to take Burna Boy's YE anthem worldwide. If you know, you know.

— Alimi Ibrahim (@DONHALOGEN) June 2, 2018

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About Article Author

Chuka (Webby) Aniemeka
Chuka (Webby) Aniemeka

Chuka is an experienced certified web developer with an extensive background in computer science and 18+ years in web design & development. His previous experience ranges from redesigning existing website to solving complex technical problems with object-oriented programming. Very experienced with Microsoft SQL Server, PHP and advanced JavaScript. He loves to travel and watch movies.

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