For any music lover, there’s hardly a better feeling than discovering a brilliant artist you’ve never heard about before. Thanks to technological advancements, particularly streaming services, we get to experience that feeling a lot more than any generation before us.
That explains why it’s so much easier for artists to unexpectedly crossover and be heard by an audience far removed from their target demographic. Well, it looks like afro-fusion superstar, Burna Boy is about to benefit from that good fortune, thanks to none other than Kanye West.
Although Burna Boy has already been affiliated with a couple of beloved international stars – Lily Allen, Timbaland, Drake, Skrillex, Fall Out Boy – this Kanye West-assisted boost his music is about to enjoy is simply the result of a happy coincidence.
On Friday, the frustratingly problematic rapper released his eighth studio album, Ye, on all the streaming platforms. Since then, fans of the rapper have taken to Twitter to share how searching for that LP has inadvertently introduced them to Burna Boy’s acclaimed track of the same name.
Considering "Ye" is easily the best song off Burna Boy’s magnum opus, Outside, we can’t think of a better song to win new fans over. Since the mixtape’s January release, Nigerians have really gravitated towards that song in particular, even going as far as to ask that it replace the national anthem.
Well, since we have decided to skip the Kanye album altogether – due to all the harmful and reductive things he said in the weeks leading up to its release – we can at least say one good thing came out of the tainted project: more people are going to discover the genius of Burna Boy.
I was looking for Kanye’s new Album so I searched “ye” in Apple Music and happened across song called “Ye” by this artist named @burnaboy .... listened to the album for shits. it was FLAAAAAMES HOLY FUCK— King Petty Khalil (@IHATEHALIL) June 1, 2018
Thank you @kanyewest for hooking us up with @burnaboy— Cheryl (@CherylCBrown) June 2, 2018
People finding Burna Boy's Ye as they look for Kanye's Ye— Illionaire (@jesstake) June 2, 2018
Kanye West's Ye album is about to take Burna Boy's YE anthem worldwide. If you know, you know. pic.twitter.com/JOQPOQNHVC— Alimi Ibrahim (@DONHALOGEN) June 2, 2018
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