“33” Export Set to celebrate World Friendship day in Lagos, Calabar



“33” Export, a Nigerian breweries beer brand at the forefront of promoting the spirit of friendship, will be celebrating the World Friendship Day with consumers and their loved ones with its flagship consumer engagement activity the “City Of Friends.” This
was announced at a well-attended press conference event at the company’s corporate headquarters yesterday in Lagos.
Over the past couple of months, “33” Export Lager Beer has been on a mission of deepening friendships and spreading the gospel of love through its signatory
friendship parties. With a number of successful friendship parties under their belt,“33” Export is taking the initiative to a whole new level with the “City Of Friends” initiative, which is in its second year.
The 2-day event holding in Calabar and Lagos will build on what has been a thriving
platform through which the brand promotes love and friendships while helping Nigerians to create beautiful memories that transcend normal day-to-day
relationships.
The “City of Friends” parties will also see top performances from some of Nigeria’s
biggest artistes including 9ice, Kizz Daniel, Small Doctor, Alabi Pasuma, Simi, Phyno, Harrysong, Mc Gordons and Mc Shakara.
This 2018 edition will also have a few more side attractions like the Pendown for friendship contest, which will see writers compete for a grant to study some selected
courses at any media and communications institute of their choice in Nigeria.
This edition of “City of Friends” will be a combination of music, entertainment and
creative writing to offer a whole new experience and to appeal to an even wider demographic.
Addressing journalists on the plans in place for the event, the Marketing Director of
Nigerian Breweries, makers of “33” Export and other premium beer brands, Mr.Franco Maria Maggi, said: “The “33” Export brand is dedicated to building friendship
moments. We believe that Friendship should be celebrated every day. Hence, all our
brand activities are geared towards celebrating friendship. …To this end, the “33”
Export brand, is poised to continually participate in activities that will unite us along
these lines.
“33” Export celebrated World Friendship Day for the first time in Nigeria in 2016.
…2017 was no different as we celebrated the event in a grand style with our Friendship beer. Our plan is to surpass our own best efforts in 2018! Come July 30 th ,
2018, we will join the World again to celebrate friendship in a grand style. I say grand because this time we are taking the celebration to the grassroots”.
Conceived to provide unique friendship experiences whilst creating opportunities for
consumers to bond, party and create memorable moments, the “City of Friends” have become a major staple for friends and fun lovers around the country.
“33” Export has successfully won the hearts of beer lovers all over the country as the friendship themed initiatives have allowed the brand to reach new audiences as well as connect better with their existing market.
The 2-day “City of Friends” event is scheduled to take place in Calabar on the 28th –
29th of July, and Lagos on the 3rd – 4th of August. The Calabar venue is Municipal Gardens while the Lagos venue is Eagles’ Club Surulere. Everybody is invited.

L – R: Brand Manager “33” Export And Stout Brands NBPlc., Mr Oluseun Lawal, Jury Member “33” Export Pen Down For Friendship Competition, Mrs. Bisi Deji-Folutile, Marketing Director NBPLc., Mr. Franco Maria Maggi, and Corporate Affairs Adviser NBPlc., Kufre Ekanem at the unveiling of “33” Export City Of Friends In Lagos.

L – R: Marketing Director NBPLc., Mr. Franco Maria Maggi, Saturday Editor, Punch Newspaper, Jury Member “33” Export Pen Down For Friendship Competition, Mrs. Bisi Deji-Folutile, Corporate Affairs Adviser NBPlc., Kufre Ekanem, Head Jury, “33” Export Pen Down For Friendship Competition, Anthony Kan Onwordi, and Jury Member “33” Export Pen Down For Friendship Competition, Pelu Awofeso at the unveiling of “33” Export City Of Friends In Lagos

L – R: Corporate Affairs Adviser NBPlc., Kufre Ekanem, Saturday Editor, Punch Newspaper, Jury Member “33” Export Pen Down For Friendship Competition, Mrs. Bisi Deji-Folutile, Marketing Director NBPLc., Mr. Franco Maria Maggi, Head Jury, “33” Export Pen Down For Friendship Competition, Anthony Kan Onwordi and Nigerian Musician Abolore Akande popular known as 9ice at the unveiling of “33” Export City Of Friends In Lagos.

L – R Brand Manager “33” Export And Stout Brands NBPlc., Mr Oluseun Lawal, Marketing Director NBPLc., Mr. Franco Maria Maggi, Brand support Manager “33” Export And Stout Brands NBPlc., Onyebuchi Nwangwu and Corporate Affairs Adviser NBPlc., Kufre Ekanem at the unveiling of “33” Export City Of Friends In Lagos.

L-R Artist and Comedian , Gordon, Songwriter and Artist, HarrySong, MC and Comedian, Debs, and DJ BigN at the unveiling of “33” Export City Of Friends In Lagos.

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Chuka (Webby) Aniemeka
Chuka (Webby) Aniemeka

Chuka is an experienced certified web developer with an extensive background in computer science and 18+ years in web design & development. His previous experience ranges from redesigning existing website to solving complex technical problems with object-oriented programming. Very experienced with Microsoft SQL Server, PHP and advanced JavaScript. He loves to travel and watch movies.

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