Artisans in South West Nigeria can now smile home as 1st set of beneficiaries of community empowerment scheme, ‘Goldberg Isedowo’ initiative from the stable of Nigerian Breweries emerged on Thursday receiving 300,000 each to boost their business. Goldberg’s Isedowo initiative is part of the brand’s effort to give back to the communities.
The flag off of the campaign held at the palace of Ooni of Ife, Oba Adeyeye Enitan Ogunwusi Ojaja II were attended by prominent Obas and chiefs from the Southwest region of the country. The Imperial Majesty expressed his appreciation for the youth emancipation initiative and commended Nigerian Breweries at the occasion for taking a bold step at improving the lot of small scale entrepreneurs in the Southwest region.
“On behalf of my brothers from the seven Yoruba speaking states, I thank Goldberg lager beer and Nigerian Breweries for this community partnership with the Yoruba people. By leading the way to support the businesses and entrepreneurial potential of artisans in the Southwest, you have challenged other corporate bodies to give back to the society where they operate” the monarch declared.
The King further called on all Yoruba youths who are skilled in trade to grab the opportunity to showcase their business potentials and be rewarded. The Marketing Director, Nigerian Breweries Plc, Franco Maria Maggi said at the occasion that Goldberg is honoured to identify with the King through Isedowo, saying that the empowerment initiative presents a mutually benefitting union between His Majesty, who is the custodian of the Yoruba culture and Goldberg, a brand that not only respects the values and traditions of the Yoruba people but also seeks to empower the young men and women in the region.
“We believe that as the custodian of the Yoruba culture, your blessings will be positively on Isedowo. It will set it on a path of achieving the objectives and positvely transform the lives of its beneficiaries with spill over effects on the larger economy by way of increased job creation and income”.
The occasion also witnessed the rewarding of the first set of entrepreneurs who were selected as best in Osun State. Adeola Olajide, an auto mechanic from Abeokuta, Ogun State who resides and work in Ile Ife, Osun State, emerged as one of the beneficiaries and was rewarded during the occasion.
He expressed his gratitude to Goldberg for the support, adding that the initiative was a welcome development. “When I heard the news on radio, I discovered that this is one of its kind in this part of the country, and I decided to grab the opportunity. I am very happy to have emerged a winner today and with my reward, I intend to buy equipment that would bring about ease in my business,” he said.
Interested participants who wish to benefit from the empowerment scheme are required to showcase their business ideas and how it impacts the society at any of the Isedowo centres publicized around the Southwest region. There will be a screening of these participants and their business ideas across the region after which the top 100 participants will be rewarded with a grant of ¦ 300,000 each to support their businesses.
Goldberg is known across the Southwest region as a leading supporter of culture and tradition and through Isedowo, it has positioned itself as a brand that shares in the economic aspirations of the people.