Buhari, Atiku, others take battle to social media

February 6, 2019
338 Views

At stake is the support of Nigeria’s youth, who account for about half of the almost 200 million people in Africa’s top oil producer and more than half of registered voters.

At least 111 million surf the Internet, according to the Nigerian Communications Commission, with almost 26 million Facebook users last year. Both camps agree social media helped Buhari in 2015 become the first opposition candidate in Nigeria’s history to win power through the ballot box.

“In 2015 new media played a big role,” Bashir Ahmad, Buhari’s social media adviser, said in an interview in Abuja. “Social media is getting bigger and bigger every day.”

Facebook Inc. recently named Nigeria among four countries with elections this year where it intends to restrain ad spending to local buyers in a bid to curb foreign meddling, like the alleged Russian interference to help Donald Trump win the U.S. presidency in 2016.

Given the huge amounts of information, frequently fake news, shared on its WhatsApp messaging app, Facebook has also restricted the forwarding of messages in Nigeria to no more than five contacts at a time.

Party members close to the campaigns aren’t shy of using fake news to score points. Twitter users in September called out Lauretta Onochie, a presidential aide, for passing off stock photos of road construction taken off the Internet as government infrastructure works.

Abubakar’s People’s Democratic Party was accused of using a photo of soldiers killed in Somalia on its Twitter handle, saying they were Nigerian troops slain by Islamist militants in the country’s northeast.

PDP supporters have shown clips of Buhari falling, committing verbal gaffes or endorsing the wrong candidate on the campaign trail to make the case the 76-year-old president is infirm and unable to continue in office.

The APC shows videos of ex-President Olusegun Obasanjo denouncing Abubakar, his former deputy with whom he fell out previously but now supports.

“These days people rarely read newspapers, so you can’t do without the social media in any campaign,” said Eta Uso, head of new media for the Abubakar campaign. “If you’re not on social media or your supporters are not there to debunk the fake news, everyone will take them for the truth.”

You may be interested

Time to end government by palliatives – By Hassan Gimba
News
1 views
News
1 views

Time to end government by palliatives – By Hassan Gimba

Webby - March 25, 2024

This article is a repeat as it was first published on November 1, 2020. Palliative–this ten-letter word has taken over…

An Open letter to President Bola Ahmed Tinubu (GCFR) On How The Scourge Of INSURGENCY Can Be Scientifically Tackled In Nigeria
News
1 views
News
1 views

An Open letter to President Bola Ahmed Tinubu (GCFR) On How The Scourge Of INSURGENCY Can Be Scientifically Tackled In Nigeria

Webby - March 25, 2024

Your Excellency sir,I am very hopeful and confident that this letter will get to your attention. I am writing you…

Social Media Influencer Ijele Arrested For Accusing Evang Ebuka Obi Of Fake Miracles
News
News

Social Media Influencer Ijele Arrested For Accusing Evang Ebuka Obi Of Fake Miracles

Webby - March 25, 2024

A controversial Nigerian activist on social media, Mr. Chizorom Harrison Ofoegbu, popularly known as Ijele is being detained by the…

Leave a Comment

Your email address will not be published.