Facebook has aimed its sights at Snapchat again: WhatsApp, owned by Facebook, has also cloned Snapchat's popular stories format and will use it to replace its old text-based status messages.
WhatsApp has the highest number of monthly active users
The feature started rolling out to WhatsApp's billion-plus users yesterday on Android, iPhone, and Windows Phone.
Up to date WhatsApp with video calling feature.(Pulse)
Just like Snapchat, WhatsApp stories work from an in-app camera and you can decorate the photo with drawings, text and emoji.
Post a story and it shows up in a new "status" tab where your contacts can view it for the next 24 hours. You and your friends can respond to each others' updates directly from the post.
Instagram's new feature- Stories
Following Instagram, Facebook Messenger and Facebook itself, WhatsApp becomes the fourth Facebook product to clone Snapchat Stories - although Facebook and Messenger are still testing the features in some countries. WhatsApp is the second Facebook product to roll out the feature globally.
“When WhatsApp launched nearly 8 years ago (on Feb. 24th), it started as an app for sharing status updates, where people could type a short line of text to let their friends know what they were up to,” the company said in a blog post. “When we noticed people were using the feature to communicate in real time, we redesigned WhatsApp as a messaging app.”
Facebook CEO Mark Zuckerberg.(Robert Galbraith/Reuters)
From Facebook's end, adding this feature to WhatsApp is just another way to blunt Snapchat's growth in emerging markets where the ephemeral messaging app has yet to establish dominance.
This way, Facebook is lowkey forcing Snap Inc. to find new ways to grow its business - after all instagram Stories was already doing 150 million daily active users just four months after launch.
Snapchat says its creative tools are key to its success. Its goofy selfie lenses, geofilters, and other tools are part of why users open the app 18 times per day on average.
WhatsApp Status is just another thing for Snap Inc. to worry about as it prepares for its IPO secheduled for March 2, 2017.
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