Black Friday 2017 fashion deals: Where to find the best discounts online on the biggest shopping day of the year

November 21, 2017

It’s not just the big tech retailers and department stores getting in on all the Black Friday 2017 sale action.

Big high street fashion stores have taken note and are following suit – last year major players like Topshop and River Island offered huge discounts of up to half price on everything from outerwear and party season essentials to accessories and footwear.

For 2017 many major players are going early with their deals – Kurt Geiger is offering shoppers 20% off everything in stores and online at until Friday. River Island have a selection of ‘warm up’ offers including discounts on shoes and boots and 30% off kidswear and at ASOS you can save up to 60% off footwear and trainers.

People with shopping walk past a 'sale'
People with shopping walk past a ‘sale’

Top 10 fashion retailers to watch

  1. Topshop
  2. River Island
  3. Asos
  4. House of Fraser
  5. Topman
  6. Debenhams
  7. John Lewis
  8. Matalan
  9. Burton
  10. Selfridges

The best fashion deals so far

ASOS – the brand are rolling out different deals in the run up to Black Friday and shoppers can currently save up to 60% off footwear and bags. Top deals include £15 off Adidas Originals superstar trainers, now down to £60.

Pick up discounted Adidas Original trainers from Asos this week
(Image: Adidas)

Debenhams – the popular department store has unleashed deals across all departments and today shoppers can get 50% off all winter boots and it includes Designer at Debenhams brands from Jasper Conran and Ben de Lisi.

John Lewis – staying true to their ‘Never Knowingly Undersold’ pledge, the retailer has a number of fashion price match deals ahead of their big Black Friday blow-out. Highlights include 20% off selected UGG footwear and Michael Kors bags and accessories and 30% off Ralph Lauren items.

There’s 20% off Michael Kors bags at John Lewis

River Island – the high street fashion store is teasing early deals throughout the week. Shoppers can currently save 30% off kidswear and ‘warm up’ deals on footwear.

Zalando – the online fashion portal has slashed the price of sportswear, from Nike and Adidas to North Face and Eastpak, by up to 50%. So you can prep your stylish fitness wardrobe ready for the New Year and save a few extra pennies in the process.

Everything including the leather jackets will be 30% off at AllSaints

AllSaints – the upmarket high street fashion store will be offering customers 30% off everything – including their gorgeous leather jackets – from 22-28 November.

Barbour – If you’re after a spot of luxury this Black Friday, there’s 20% off Barbour jackets on both the brands site, House of Fraser and on John Lewis. Both men and women’s clothing is included, as are the coveted brand’s luxury scarves, jumpers and t-shirts.

Uniqlo – The reliable basics brand will also be participating in the Black Friday shopping frenzy, although they’re still yet to confirm their deals. All will be released at 8am on Thursday 23rd November…

Vicky Pattison
Ann Summers will be releasing their deals from Wednesday
(Image: WENN)

Ann Summers – While not solely fashion, we’re expecting most of Ann Summers’ products to be discounted this Black Friday, with deals set to be released tomorrow (Wednesday 22nd November). So keep your eyes peeled…

Evans – From 19-23 November shoppers can grab up to 30% off EVERYTHING, and between 24 and 27 November there will be as much as 50% off everything in store and online.

Wallis – From November 24-26, there will be up to 50% off everything, both in store and online.

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Black Friday 2017 Deals

Black Friday shopping tips

Ensure you snap up the best bargains with these foolproof tips and get the items you really want. Remember planning is key to your success. Check out our tips below or watch the video from on what clothes are most discounted and how to get them.

1. Focus your search

The easiest way to avoid being swayed by cut-price discounted price tags is to make a plan of what you actually need/want and how much you’re willing to spend. This will make it easier for you to narrow your search and hone in on specific deals quicker.

2. Start looking early

Many retailers have launched Black Friday deals early. Ensure you don’t miss the boat by shopping around for bargains as early as possible.

We recommend either opting for around just before midnight, or a lull periods throughout the day, (around 3am-4am if you’re a night owl or 1-2pm but it might be too late by then for some deals).

3. Bookmark relevant pages ahead of time

If you’ve been stalking that designer handbag or new Nike trainers for weeks, bookmark the pages online so they’re easy to find when the sales launch. We also have round ups of the best deals at all the top retailers, which you can find here.

4. Look for additional savings

Find ways to get free delivery, opt for click and collect services and sign up to cashback sites like Quidco and Topcashback where you’ll earn extra cash on purchases you are going to make any way.

Here are a few of the best fashion rates and cashback deals for new Quidco members available over Black Friday:

5. Hitting the shops? Kit yourself out accordingly

If you are brave enough to venture into stores come Black Friday, your success will be measured on how well you’ve prepped for the ordeal. By that we mean wear appropriate clothing – trainers, comfortable lightweight layers, and body armour. Leave the kids at home, and take some water to keep you hydrated.


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