Taofick Okoya created the black dolls
A Nigerian man has created a groundbreaking black doll that is now selling more that the popular Barbie doll in Nigeria.
The dolls' look is modelled on three of the country's biggest tribes and aims to promote strong feminine ideals, like love, peace and endurance, according to the report.
The doll is now so popular that, according to Reuters, it is selling up to 9,000 units a month - a staggering 15 per cent of the country's toy market.
Now, customers from all over the world can purchase the adorable dolls online. Speaking to ELLE about his dolls out-selling Barbie in his native Nigeria,
Okoya said: 'My mission is to make the Queens of Africa a symbol of hope, trust, and confidence by promoting African history, culture, and fashion.'
One person that Okoya really hopes the dolls will have a positive impact on is his daughter, who, he explains, once wished she was white.
He explained that even though they live in Nigeria, there was a lot of Western influence. He said: '[This] might have been responsible for her wishing she was white. It made me aware that I needed to make her proud and happy being a black African girl, and not limit it to her alone as this was a common trend among the younger generation. The Queens of Africa became a platform to achieve this.'
Unfortunately, Okoya has been told that he won't be able to sell the dolls on the shelves of mainline stories in America and will have to limit his business to specialist stores.
But he is determined to see the decision overturned, he said: 'I am looking to prove them wrong.'