A 60-year-old British man was suspected to have suffered and died of a heart attack while watching a pornographic film in the private booth in a sex top shop Marghera near Venice, Italy.
The 60-year-old – who has not been named – was on a cycling holiday when he parked up outside the sex shop in Marghera near Venice on Friday afternoon.
The deceased paid five euros for a 15-minute video and shut himself in the booth.
The Staff in the Italian sex shop claimed they became concerned when he failed to emerge after 30 minutes and then found him on the floor.
The sex toy shop Owner, Franco Garoni, said they found the man collapsed on the floor upon entering the booth.
“I had never seen him before and he came in after leaving his bike outside.
“He was cycling through on his way to Venice and asked about watching a sex film so I showed him a booth and he paid the €5.
“That gives you 15 minutes and a red light comes on to show it’s busy but when he didn’t come out after half an hour we went to have a look and he was collapsed on the floor.
“Thinking about it he did seem a little tired when he came in.”
Staff called for an ambulance but paramedics were unable to revive the man, who was pronounced dead at the scene and transported to a local mortuary.
Police have confirmed they are investigating the circumstances behind the death of the unnamed man.
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