Posted by Port Harcourt on 9/20/2011 7:03:30 PM |

Written by: Port Harcourt

The Melody Shelters Nigeria, a Prince Tonye Princewill
backed initiative with a mandate to raise awareness for the plight of the less
privileged in the society especially orphans, is set to launch its first TV
Reality Talent competition for orphanages in the country. Dubbed the Melody
Shelters Singing Talent Show, it has been conceptualized as a live-in reality
programme, where participants will be ensconced in a house for a one month
period. The show will feature singing groups from eight orphanages in the
country: Lifetime Caring Orphanage, Rivers State; Rachel Orphanage, Abuja;
Susanna Homes, Abia State; Gidan Bede Orphanage, Benue State; Godswill
Orphanage, Kogi State; Compassion Home, Abia State; Adonai Orphanage, Kaduna
and Our Saviour's Orphanage, Delta State. Performances will be judged by professional
musicians and viewers at home. All the events and performances will be recorded
and broadcast on television.

According to the founder of the Melody Shelters,
Mr. Adonijah Owirirwa, selecting the Homes that made it to the finals was a
truly arduous task as all registered orphanage Homes in Nigeria were
involved in zonal auditions before the final selection of the eight. According
to Owiriwa, the aim of the competition is to create exposure to all the
existing orphanages and children homes in the country; discover hidden talents
and potential among the children and reward outstanding orphanages. He
expressed admiration for Prince Tonye Princewill, whose commitment according to
him surpasses financial support, but also extends o an unwavering passion for
the children as was seen in his decision to embark on a tour of the eight
orphanages across the country that made it to the finals where he made cash and
kind donations, including computers and engaged the children in powerful
insights that they will forever cherish.

On the vision behind the Melody Shelters, Owiriwa
said it is akin to the birthing of a dream that was conceived sometime in 2009
when his outfit Adonis Production in partnership with the communications arm of
the RiverDrill Group made an award winning movie Nnenda, spotlighting the
plight of orphans. This was followed shortly by an orphanages awareness
campaign that showcased the deplorable states of some of these orphanages to
the public via mass media. Some orphanages have been beneficiaries of the
campaign since its inception.

It is as part of the Melody Shelters commitment
to champion the cause of orphanages and its residents that the Cable News
Network (CNN) in collaboration with Prince Tonye Princewill is set to debut the
advert for the competition. Speaking on the choice of CNN for premiering the
advert of the competition, Princewill said his decision to spotlight the event
on such a media platform like CNN will bring the plight of this disadvantaged
group of otherwise smart and beautiful children, who find themselves in a
situation that was not of their choosing, to the consciousness of a wider
audience, it will according to him, hopefully encourage more people to become
engaged in philanthropic activities that would assist in capacity building for
orphans on the continent, so they can have equitable access to decent
living/livelihood. This he says, would in itself be a fulfilment of the goal of
the Melody Shelters which is to ensure no child is left behind on the road to
greatness and stardom. Silverbird TV and CTL Africa have also collaborated as
broadcast sponsors and will be bringing the reality show to the public live
when the children move into the melody house.

Rosemary Princewill, wife of the Prince was on
18th June, 2011 at VCP Hotel, Victoria
Island, Lagos
hosted to a luncheon where her investiture as the Grand Matron of the
Organisation was conducted by the Board of Directors of Melody Shelters’.

Chief Eze
Chukwuemeka Eze,

Media Consultant, PPA


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