Across a period of time a logo is the image which symbolizes
a corporation, its products and services in a complete explanatory manner. Its
purpose is to create an unforgettable, familiar feeling on the mind of a
potential client or customer. Itís undoubtedly a logo which can be termed as
the heart of a companyís corporate identity. So in a nutshell a logo is a
trademark of a company or organization. It's the identity that encapsulates
what your company stand for and what it wants to achieve in its lifetime.
Companies do spend thousands, if not millions of dollars just to have the right
So what are the ingredients of a first-class logo?
Most people would reply "I just recognized it when I
Well this isn't so far from the truth. A good logo catches
the eye; it makes the observer curious and engaged, doesnít matter if only for
a short moment. And that is the moment in which an image and the subsistence of
your company gets embedded into the minds of your customer rather than filtered
out with a million other daily options. Your company's logo will be your visual
tool to stimulate attention and leave a greater impact to your target audience
that words may fall short of. Over time, logos prove to be the simplest and
most direct way of promoting one's business presence. Make your logo give you
your brand name recognition. It is your visual appeal to any document or web
page because of its unique graphic image. People tend to remember a catchy logo
at a much higher rate than nearly any other advertising element. When designing
your logo, there are several things to keep in mind to achieve you goals: be
unique, be true to the company, consider the psychology of your target market, and, above all, keep it
Your business logo will most likely be used for many
purposes: business cards and letterhead, outdoor designs, the Internet and
promotional items such as T-shirts and mugs. The logo has to look good when
resized to fit on a small 2"x 3.5" business card. If the design is
complex a lot of detail will be lost when the logo is shrunk to fit on the card
and people might not be able to make out the design. Elaborate designs can also
be difficult and expensive to put on T-shirts and mugs.
Complex or over-the-top designs can mean high printing
costs. A decision to have a highly complex custom design logo for your firm can
come back to haunt you. This doesn't mean that your custom design logo has to
be simple (and boring) for it to work. An elegant logo design can enhance your
firm's professional image. The trick is to find the right balance between
design and functionality, where you have a great design that you can use for
Design of a company or product logo should not be tagged on
to an advertising campaign at the end of the planning process. It deserves to
be examined and integrated into the body of the campaign; it should not be the
tail of the dog. A good logo is developed at the front end, the part that
bites. Planners need to communicate to the graphic designer certain key
information about what the company or product goals are. They need to pass on
to the artist a demographic picture of their target consumer - age, income,
where they live. All of these factors are brought into play in the strategic
These days the savvy of risk in online business is becoming
quite substantial, anyone with a computer and internet access can put up a logo
You couldíve pay a boy working as a freelance and charging
$40 to draw your logo. Who knows? Maybe he's good, but there is more to logo
design than nice pictures. Logo designers need to recognize the association
that should exist between the logo and the image the company wants to send to
its customers. Logo designers have to have some business understanding and
business know-how in order to design logos that increase sales.
Donít fall for cheap prices, they say ďQuality never comes
cheapĒ and yes it is so very true, at one hand you tend to choose a cheap logo
design plan but on the other hand you sacrifice some of the things which in
turn those logo designers will get benefited with. Some of those like things
1. A limited number of Formats
Mostly the cheap plan logo designers wonít provide the final
design in multiple formats such as a bitmap image and a vector image. Knowingly
these both formats are very necessary, you use bitmap for your website and
interrelated purposes whereas vector for printing up of the visiting cards and
2. No Money-Back Guarantee
Usually cheap logo designing plans are not backed up by any
money back guarantee, might be the reason can be, they donít really possess any
3. Limited Alterations
Some logo designers present very affordable logos where you
get no or very few alterations. In additional words, they'll give you one logo.
If you don't like it, that's your problem. Typically they then charge extra for
alterations. This in itself isn't really dishonest - as long as they are
upfront about it. It does become deceptive when it's buried in fine print.
Creating a logo is always a process - though different
designers have their own methods. Many designers will begin by sketching
thumbnails or playing with shapes on the computer screen, until something
"clicks" and they follow that path to see where it leads. One way to
start is to select a shape which represents the concept of the company, and
begin playing with it. The idea is to come up with something interesting or
clever, whether a viewpoint which is different, or an unusual combination of
shapes. Perhaps it will be something which will require some guesswork on the
part of the viewer, but then be crystal clear when they look at it another way.
The accurate logo, with the accurate distinctiveness, will
enhance your visibility, reliability and impression; which mean more business
for you. Few are the things that are needed for a robust logo making activity
and an outstanding product, before choosing this service of logo designing make
sure that the designer firm follows this trail, following this will ensure
maximum credibility, firms like http://www.logodesignpros.co.uk/ follow this
trail and has been achieving recorded success ration over a period of years,
these factors are:
Consistency in use of logo, tagline, materials. Repetition
of similar elements, used in the same or similar ways. This helps people to
remember who the company is and what do they do?
Must contain an element of memorability so that the logo
stays at the forefront of potential clients' minds. That way, they'll think of
the company next time they have a need.
Meaningfulness so that the logo can spread the message about
the distinguishing characteristics of oneís business.
The uniqueness factor helps one stand out from the crowd.
For example, if everyone in one industry uses a particular symbol (i.e., airlines
often uses airplane tail), try to use something else that way, the logo doesn't
just look like everyone else's.
Professionalism in the eminence of the graphics, the
printing and the paper on which the materials will be printed.
Timelessness in the logo will ensure that one don't have to
redesign the logo in just a few years and that the investment and equity in the
design will be lasting.
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