African Government, Government of Nigeria, Economy of Africa

TRENDING:
Posted Articles

Gov. Amaechi Tackles Youths Unemployment
Should Sports Not Be A Part Of Okonjo Iweala (Entertainment Industry) Economy Diversification Drive
Should Sports Not Be A Part Of Okonjo Iweala (Entertainment Industry) Economy Diversification Drive
HP Mobile Authentication Helps Protect Customers Against Counterfeits
NIGERIA TODAY
Ibis Hotel to Extend Equity in Nigeria, Offer Promo to Customers
Looting of treasury at the top
SUBSIDIES ON PETROL
Youthful magnate extends Midas touch to lifestyle mag .
OK! Magazine in association with MTN to launch in Nigeria
Hon Emeka Ihedioha: Constituency fund Initiated Project and Matters Arising
Lamit Cup - Clay Shooting Competition by Lamit Sports
File Restore Tool – Capable to Recover Lost Data
Nigeria @ 51
VENIVIICI.COM, ONLINE RETAIL STORE TO LAUNCH OCTOBER 1, 2011
CORRUPTION; THE GREATEST CHALLENGE!
THE NIGERIA OF MY DREAMS (PART 2).
THE NIGERIA OF MY DREAMS (PART 1).
THE PRESIDENCY MUST HEAR THIS.
The Dying Education And The Unborn Redeemers.
PRINCEWILL AND HIS LOVE FOR THE LESS PRIVILEGED IN NIGERIA
Ngor/Okpala: A Council Area in Need of Development
OK! NIGERIA ANNOUNCES EDITOR-IN-CHIEF
THE INFLUENCE OF TELEVISION ON FAMILY INSTITUTION IN NIGERIA
For they know not!
Solving our poverty and unemployment crises…a Malay-Israeli approach
socio economic transformation of nigeria
Original Quotes
Exposing the menace of counterfeiting
Pan African Airlines (Nigeria) Ltd. Signs Agreement to Provide First Class Services
Nigerian Authorities Execute Seizure of Fake Printing Supplies for HP Printers
celestial church- thy joy of thy lord unto we all
How to monitor entire keystrokes using key logger software
Governor Rochas: Declare State Of Emergency in State Public Schools
Imo State: Dissolution of LGA council and matters arising
Imo State: Owelle Rochas Not A Miracle Worker
Imo State Government: Save Amala/Ntu Secondary School from Total Rot
We welcome you, Nigeria!
THE DIVINE MERCY (FREE AUDIO PRAYER)
The road to stardom..................No room for mistakes.
THE NIGERIA OF MY DREAMS (PART 1)
Access important data from formatted hard drive data
THE RESILIENCE THAT PAID OFF!
Ohakim’s Empowerment Application Form (Per Ward): A Real or False Bait?
What will happen to the killers,the muslims in the north?
2011 Imo Gubernatorial Polls: Governor Ohakim Beyond Electorates Redemption
Profile of Warisenibo (Hon.) Dakuku Adolphus Peterside
April 2011 Polls: Princewill Commends Rivers’s People and Prof. Jega
RIVERS GUBER 2011: AMAECHI, SEKIBO OR OMEHIA: WHO IS EASY CHOICE FOR THE RIVERS STATE PEOPLE?
Nigeria: Is there any hope for the poorest of the poor?
PPA Winds up Door to Door Electoral Campaign Exercise; as Princewill Urges Voters to Convert Overwhelming Support to Physical Votes on Election Dates
Hon. Chief Peterside Dakuku and His Triumphant Entry into Andoni Kingdom
Hon. Chief Peterside Dakuku and His Triumphant Entry into Andoni Kingdom
2011: THE NATIONAL ASSEMBLY TO BE REINVIGORATED AS GOV AMAECHI UNLEASHES HIS FIRST ELEVEN ON THE HAPLESS OPPOSITION IN RIVERS STATE
2011: THE PRINCIPLE OF “ANYA-NELI”, CHIEF BARR. EZEBUNWO NYESOM WIKE AND THE POLITICAL FUTURE OF RIVERS STATE – AN OVERVIEW OF AN INSIDER
Have you lost your important files and folders?
$5,000,000. interswitch ATM Card
ARE AFRICANS RELIGIOUS PEOPLE OR FETISH INHABITANTS? DO THEY HAVE A UNIFYING RELIGION AND CULTURE? TOWARDS A PEDAGOGICAL RESPONSE! part 4
Opobians in Diaspora Drum Support for Hon. Dakuku Peterside
ARE AFRICANS RELIGIOUS PEOPLE OR FETISH INHABITANTS? DO THEY HAVE A UNIFYING RELIGION AND CULTURE? TOWARDS A PEDAGOGICAL RESPONSE! Part 3
Port Harcourt rally stampede is heartbreaking - Princewill
ARE AFRICANS RELIGIOUS PEOPLE OR FETISH INHABITANTS? DO THEY HAVE A UNIFYING RELIGION AND CULTURE? TOWARDS A PEDAGOGICAL RESPONSE! part 2
ARE AFRICANS RELIGIOUS PEOPLE OR FETISH INHABITANTS? DO THEY HAVE A UNIFYING RELIGION AND CULTURE? TOWARDS A PEDAGOGICAL RESPONSE! part 1
Hon. Dakuku Peterside: The House of Representative Candidate and His Political Movement
Nigeria: The Ban on Commercial Motorcyclists
Princewill Pays Homage to his Father, Urges Kalabari Natives to Vote for Amaechi
Dr. Dawari George: Truth about the House of Representatives candidate
It's in you; oh Citizen.
Niger/Delta: Militancy or Criminality a Genuine Cause for Agitation?
Niger/Delta: Militancy or Criminality a Genuine Cause for Agitation?
Inec Urged To Extend Registration Days
2011 Election: The Odd Favors Goodluck Jonathan Over Nuhu Ribadu
Praise For Dr Dalhatu Tafida From A Global Group
Goodluck Jonathan Triumphs In Pdp Party Primary
Online Marketing
APGA, WHICH WAY?
Atiku Abubakar’s Desperation and His Politics of Entitlement
Igbos and the 2011 Elections
Goodluck Jonathan Global Campaign Team disappointed over Choice of Atiku as Consensus Candidate
Internet usage by country: Nigeria has more per capita internet users than India
And They Lived Happily Everafter....
Poll: Jonathan Could Beat Atiku in 2011 PDP Presidential Primaries
Goodluck Jonathan Campaign Team Concentrate on Jonathan's Voter Registration Drive
U.S. Interests in Nigeria’s Financial Reform Success
Global Diaspora CampaignTeam Lauds Dr Dalhatu Tafida contributions towards Dr Goodluck Jonathan 2011
Dr Goodluck Jonathan’s Use of Social Media Campaign
WHAT SHOULD CHRISTIAN DO ABOUT THE PLIGHT OF THE POOL IN OUR SOCIETY AND IN OTHER PART OF THE WORLD
ARE HOMOSEXUAL CHRISTIANITY GENUINE: SHOULD WE ACCEPT THEM TO CHURCH?
WHAT IS CHRISTIAN VIEW ABOUT ABORTION
IS THERE ANY HARM IN SEX BEFORE MARRIAGE?
IS IT A DIRECTIVE FROM GOD THAT THE CHURCH SHOULD BE SILENT ON POLITICAL AFFIARS?
WHAT IS CHRISTIANITY STAND ON RACIAL PREJUDICEAND SECURITY REVENGE?
THINKING THROUGH THE REALITY OF MORAL ISSUES IN OUR GENERATION
Pornography Use in a Marriage
The Question of Love, Sex in Marriage
COMPOSITION OF ADULTERY
THE MENACE OF SECRET SOCIETIES IN NIGERIA
Nigeria @ 50: What happened to the ‘Giant of Africa’?
Happy Birthday Nigeria…..
CELESTIAL CHURCH OF CHRIST-IMOLE KRISTI DE LATI BA WA GBE NINU IJO MIMO
2011: WHITHER YOUTH CANDIDATES
A well fed slave and a hungry free man: who is better
the field were glory does not stay (Poem)
Beauty and Persnality
What I wish I had known before coming to the USA.
Hannibal was black
In support of Zoning system of government
A MESSAGE OF HOPE
A MWA
SHOULD WE BELIEVE IN GOD ?
Undelete data from faulty data storage media
LIFE AFTER DIVORCE
Kpako Husband
CONFIRMED!!! HOW I MADE $250 IN 24HOURS WITH MY LIBERTY RESERVE ACCOUNT
IN DEFENCE OKADA MEN
PROSTITUTION A SOCIAL MENACE
ONE MILLION YOUTH MARCH AT KEBBI FOR WHAT?
Why Nigeria Crashed Out of The World Cup
failed marriages
Open letter to Alhaji Sani Yerima
Nurturing Effective and Elective Democracy in Nigeria
Death of the zoning system: A muted grief
The Niger Delta Question
IBB AT YOUR SERVICE
EDMARK INTERNATIONAL HAS CHANGED NIGERIANS FINANCIALLY
AN ATRIBUTE TO OUR DEAR PERSIDENT
tribute to our dear president
How ThisDay Newspapers 'Scandalized' President Obama's Nigerian Nominee
2011: What if it is Babangida again?
THY GOOD SHERPERD- OLUSHOAGUTAN RERE
where to keep your problem
This Graveyard called Nigeria
The Paedophiles in our midst
State of the Nation and a Credible 2011 Elections: Matters Arising
Yar’Adua-Jonathan Political Muddle: What Lies Ahead?
Dear Bishop Oyedepo
Gospel of Wickedness – The Hypocrisy and Falsehood of Helen Ukpabio – Part 2.
Gospel of Wickedness – The Hypocrisy and Falsehood of Helen Ukpabio – Part 1.
Nigeria Mass Media - The Fourth Estate of Graft
LIFE AND TESTIMONY
Emenogu, world number four, eyes WBC crown
A SEALED PRAYER
Life after death
Responding to Mr Dodo's letter
The Stampede for N4million naira on namywedding,com
Illogicality and Absurdities: Open letter to Turai Yar’adua
EARTHQUAKE REVIEF MISSION
Emmanuel TV Haiti Earthquake Relief Team
RELAX… AND ENJOY YOUR WINE.
A VITAL TOOLS TO THE WORLD
BEHOLD! TB JOSHUA’S NEW MYSTERY LADY
The dangers of heterodoxy – Open letter to Evangelist Helen Ukpabio
T.B JOSHUA IS NOT BUILDING IN GHANA
NIGERIA LEADERSHIP CRISES: THE PAUL DIKE OPTION
TB JOSHUA IS GREECE'S BIGGEST THREAT IN SA WORLD CUP – GREEK NATIONAL NEWSPAPER
A later to my brothers and sisters!
HAITI and NIGERIA: Case studies in failure of Human Management of natural resources.
The End of Plenty: Nigeria’s “Malthusian Curse”
A Letter to the America President from a Nigerian
Why I Will Not Support Prof. Chukwuma Soludo
Barack Obama: Man of the Year 2009
Labyrinth of Leadership: Nigeria’s Peculiar Mess (penkelemesi)
studying abroad is not a child`s play
Nigeria, Niger Delta Violence and the Biafra Connection: A Political Discourse By Chris Onyema
The Parody of Nigerian Education and the Alternative Search for Foreign Certificate: Whither the Hope of a Better Future? (Part I)
GREAT MEN AND HISTOTRY
2011: Ibrahim Shekarau as President
What we must tell the President
Nigeria: when is the relieve coming? (2)
THE AFRICA CHALLENGE...A Message to the President addressed to the Nigerian Youths at the UNITED NATIONS on Aug 7th 2009
Arabic Inscription or Hausa Verbiage: Between Manipulative Interpretations and Subjective Impulse
The Many Faces of Helen Ukpabio
Nigeria: When is the relieve coming?
The Intrigues of Naming: A Dissectional Response to the ‘Boko Haram’ Butchery
The Intrigues of Naming: A Dissectional Response to the ‘Boko Haram’ Butchery
Curtailing the excesses of Evangelist Helen Ukpabio
Fraud Alert! INTERSWITCH SCAM EMAILS ON THE LOOSE, BEWARE!
Who Is TB Joshua's Mentor?
THE TRIBAL EMANCIPATION OF NDI IGBO FROM NORTHERN DOMINATION; part 3
Tony Patrick a.k.a. TP-Rhymes
Selfless Service
Niger Delta Crisis: Nigeria Loses N6, 264 Trillion!
MOTHER'S DAY: THE MYTH BEHIND THIS DAY!
Withdrawal of Andy Uba's Supreme Court Case
Anambra State Political Issues: This Is My Stand (Part II)
KA SISE LATI LE RE IJOBA ORUN --- OMO IJO MIMO---CELESTIAL CHURCH OF CHRIST
Anambra State Political Issues: This Is My Stand
Dividends Of Unemployment
Mental Colonialism
RE: REBRANDING NIGERIA IMAGE PROJECT; WE ALL MUST SUPPORT AND CONTRIBUTE
TOWARDS A TRIBAL EMANCIPATION OF NDI IGBO FROM NORTHERN DOMINATION-Part 2
Anambra State and The One-Term Governor Syndrome (Part II)
i miss her
sorry baby
Make Quick Money with less Stress
VISION 2020 AND NIGERIA'S ECONOMY, THE WAY FORWARD
Satellite Internet Access
Lamit Company launches a new network solution for improving the internet connection
A-Z of Cyber Fraudsters & Preventive Tips
We dont have ambbasador in China but a foolish goat
GOODNESS IN MAN.
WORDS WRITTEN IN BLOOD
THE LOVE BETWEEN OBJ AND ATIKU
Some Articles deserve not to be published.
Obama: The President With Many Firsts
Our Ambassador in china is very stupid
What can be done about being Nigerian?
TOWARDS A TRIBAL ENMACIPATION OF NDI IGBO FROM NORTHERN DOMINATION- Part 1
Burden Of Proof In Election Petitions
We Know The Way
Their Racism, Our Tribalism
LEGITIMATE AND ILLEGITIMATE WORRY
YOU ARE TIMELESS TO ME.
Why I Want McCain To Win
How Race Colors American Presidential Election
Nigeria, afer the Beijing games.
Do we ever have a Government? Help Nigerians in China out b4 too late.
BIG TROUBLE FOR NIGERIANSIN CHINA
Nigeria@48
Wake-up Nigeria
1ST NIGERIAN GERMAN SECURITY CONFERENCE 2008 ABUJA
BETWEEN PHYSICIANS AND THEIR FATALLY WOUNDED PATIENTS
THE SOCIAL AND PHILOSOPHICAL FUNCTION OF LANGUAGE
FOREIGN NATIONALS USING NIGERIAN PASSPORTS
MODERN MAN AND SCIENTIFIC SOPHISTICATION IN THE THIRD MILLENNIUM
"ONWA ASATO' OR "ILO MUO" FESTIVAL IN NRI
MARITAL TRAGEDIES AMONG NIGERIANS IN DIASPORA (PART I)
war aganist women
HOW OBAMA CAN WIN IN NOVEMBER
TAX EVASSION IN LAGOS?
FATHERHOOD AND FAMILY FROM A GERMAN PERSPECTIVE
MEMO TO NIGERIAN WOMEN/WIVES
RE: ABORTION IS A SACRIFICE TO THE DEVIL.
ELECTION RIGGING BY ANOTHER NAME
MY CELESTINE UKWU'S 'IJE ENU' MEMORIES
WHY I SERVED AND WHY I LEFT THE NIGERIAN ARMY
THE NATURE AND FORMS OF FREE MASONRY: ITS HISTORICAL ORIGIN, FRATERNITY AND THRUST
FATHERHOOD AND FAMILY FROM A LATINO PERSPECTIVE
THE WORLD IN PRESENT
EZINNE CELEBRATION: A CHALLENGE TO THE DIGNITY OF AFRICAN MOTHERHOOD AND FAMILY
LIVING WITH TEENS & YOUTHS
ITS TIME TO BE REAL AND RELEVANT
TOJU ISE RE,OMO IJO MIMO
MUCH ADO ABOUT EXECUTIVE IMMUNITY
RE: MBADINUJU'S TRAVAILS
How Eke, Oye, Afor and Nkwo Market Days Were Introduced In Igboland.
DADDY, I AM YOUR DAUGHTER.
Prepare for Success
It is an insult to call Obama black
Why is it that African leaders are seduced by the sacrosanct monster?
FATHERHOOD AND FAMILY FROM AN ASIAN PERSPECTIVE
Western Architecture versus Tropical Architecture: Why you shouldn't import your house plan from Europe/America
FATHERHOOD FROM AFRICAN PERSPECTIVE
MBADINUJU'S TRAVAILS
SUDANESE PLANE CRASH: A CHALLENGE TO AFRICAN AVIATION INDUSTRIES
Intrigues: The Nigeria Supreme Court and the Rotimi Amaechi's Judgment
IGU ARO NDI IGBO
Invitation to attend Harris Phillips' highly subsidized seminars for June and July 2008
ATTEND FREE SEMINARS TILL THE END OF JUNE!!!
Anambra State: On the Road to Greatness
ANAMBRA STATE: ON THE ROAD TO GREATNESS

ABSENT FATHERS: Its Impact on the Family
PHCN IS KILLING PEOPLE IN BOLORUNPELU TOWN IKOTUN LAGOS NIGERIA
Letter to my friend oversea
Major Bid To Internationalize Nigerian Contemporary Poetry.
YES, NIGERIAN WRITINGS TODAY ARE RUDDERLESS
Professor Tony Afejuku of the Department of English, University of Benin, a poet, critic and an activist, once said in an interview with a Nigerian newspaper (Vanguard), that Nigerian writings today are rudderless.
NIGERIAN PRESIDENT'S CHIEF PUBLICIST DEVISES CREDIBILITY RUBBISHING SCHEME
FATHERHOOD: HISTORICAL, SOCIOLOGICAL AND ANTHROPOLOGICAL PERSPECTIVE
The Obasanjo Years of Locust (1999 To 2007) is our Collective Guilt
UPSURGE ON ONLINE PUBLISHING IN NIGERIA
PROFILE AND POETRY OF COMRADE CHIDI ANTHONY OPARA
Niger Delta Conference!!!!
Celestial Church Of Christ
Celestial Church Of Christ
Celestial Church Of Christ
human right
New Energizer on the Block
NOT TOO YOUNG
Andy Uba's Anambra State Governorship Delusions (Part II)
Obama's Historic Speech: A Critical Analysis
Andy Uba's Anambra State Governorship Delusions
Why We Serve In the United States Military
Undeserved end of late Julius Usigbe
Substance Abuse Among Single Mothers (2)
Fatherhood and family
IS THERE A GLOBAL MARKET FOR USED GOODS FROM THE UNITED STATES?
Towrds saving lives and safer roads
Towaards
Whither went the Super Eagles?
Substance Abuse among Single Moms:Toward a psychological and Emotional Approach
Ladies Shoes, Ladies Boots, Cheap Shoes Online
THE GROWING INFLUENCE AND ACTIVITIES
I came, I saw, and I conquered
SHARIA AS AN OPTION IN KANO
Nation
EVERYDAY USHERS IN A REASON FOR US TO BE HOPEFUL.
BUSINESS OPPORTUNITY(Do You Have The Courge To succeed)
TRIBUTE TO CYPRIAN EKWENSI
DWELLING IN THE SECRET PLACE OF THE LORD
ABOUT EJIKE OGBONNAYA
WE NEED THIS KIND OF PERSON IN THIS WORLD
BREAKING NEWS! Kebbi Gubernatorial Election Nullified Says FRCN, Kaduna
THERE IS A BATTLE CALLED LIFE
"Succeeding successfully"
Equal opportunity
Bald Men Need Natural Hair Care Products Too!
How to save your hair and your valuable time removing Fusion, Braids, Weaves, Hair Extensions and Dreadlocks!
Laugh your ribs out. Call this comedian
STOP AUTHORITY STEALING
GROUP PLANS EPIC FILM ON AWO, TWENTY YEARS AFTER HIS DEATH
''PILLAR''OF CORRUPTION!
The great cabals
NFA: Retain Eaglets, Tella
EFCC, the rule of law and the rest of us
LESSONS FROM THE GOLDEN EAGLETS’ SUCCESS IN KOREA 2007
CELESTIAL-TO O WO,KO SI RI PE, RERE NI OLUWA
THE LORD IS CALLING US TO HEAR HIS VOICE,ALL THAT TRUST IN HIM
FG Policy On Cement : Letter To The President
Standardizing Nigerian States' Official Internet Domain Names
love
NO BODY!SHOULD PUT PROF.SOLUDO ON HOLD
NIGERIA GOVERNMENT MUST SHOW NIGERIANS WAY FORWARD
SERAH OGECHI ONYEACHOR DIRECTS HER FIRST MOVIE IN HOLLYWOOD AT THE AGE OF 20
NO JUSTICE FOR THE POOR IN NIGERIA
THE IGBO MARGINAL MAN
Guides for Nigerians in Diaspora when building your house back home.
10 Alternatives to Oil, 10 Keys to National Prosperity 1
New Diaspora Niger Delta Magazine
TWO LAWS IN NIGERIA,THE RICH AND THE POOR!
Where is the Love/
THE PUSUIT OF SUCESS IN AMERICA
Niger Delta Militancy: A poor man's curse
Las Vegas Weather
The lost old sermon of those days.
Knowledge Management
PRESIDENT YAR'ADUA NEEDS TO DEAL-WITH INTRIQUES AND POWER-PLAY
WE NEED A CHANGE IN OUR SOCIETY TO STOP THE TERIFYING PAINS OF OUR FUTURE MOTHERS IN NIGERIA AND ALL OVER AFRICA (''CIRCUMCISION'')
INFORMATION TECHNOLOGY GROWTH IN ETHIOPIA
7 ways to choose an effective career
IS ABORTION REALLY MURDER?
EFCC ACTIONS
China/Africa relation, a new hide and seek.
YAR'ADUA NEEDS TO BE CAREFUL OF GENERAL OBASANJO!!
AMEN FOUNDATION CATARACT SURGERIES FOR LAGOS STATE
Housa man and police officer
The godfather’s red eyes
30 days in power
The go-slow president
The cop and the chop
Something to ponder
Never again
I will miss Obasanjo
THE ROOT OF REALITY: IN SUPPORT OF MILITANCY
Ka sowo po, ka sowo po, Pelu ife mimo
King Ogbidi Okojie of Uromi
OBASANJO IS STILL RULING NIGERIA
NIGERIA WILL BE GREAT AGAIN
THE ANATOMY'S SECRET PRINCIPLES OF SUCCESS
Nigeria’s Post 2007 Elections: A Time for Healing Process and National Reconciliation
Majors Offered at Rochville University
Rochville University
Nigeria as Nigerians are the happiest people in the world
19,May 2007.Fear of safety Port Harcourt Nigeria:Bari-arakpalap
Esan Youth Rebirth Movement
Appeal for the Release of Hostages!
Ghana Beckons!
Nigeria Rebirth
NIGERIAN ELECTORAL PROCESS: DIM LIGHT AT THE END OF THE TUNNEL
Nigeria and same sex bills
Nigeria and Choices 2007
Between Babalakin’s Airport Terminal and Duke’s Tinapa
Nigeria’s Drug War: Dora Akunyili – A Champion at home and abroad
They can do much better
the Exodus of Corruption
Purposeful Living /What on ewarh are you here for ?!!
Discussions on Nigeria 1
Success Series 1
yoruba movies
IGBALA DE LONI FUN GBOGBO ENYIN IJO -MIMO
The Rivers of Our Dream: Commentary
Combating Corruption Corruptly: The Nigerian Experience
OMO IJO MIMO (CELESTIAL CHURCH OF CHRIST ) RONUPIWADA
What a shameless people?What a shameless country?
Africa’s Political &Economic liberation
BEYOND THEIR ANTICS
Group swipes at Opponents of Omehia, says he is the right candidat
Omehia's Candidature - A Blessing to PDP... CGG
DRAMATIC IRONIES
home away from home
A TERRIBLE BEAUTY
THE NIGER_DELTA: A CRADLE OF VIOLENCE
MEND vs. POLICE ONSLAUGHT
In Defense Of The Outcast One
Dishonesty in Census: what's The Upper Limit?
IN DEFENCE OF SANGUINARY GODS
The relevance of emotional intelligence in business
Why the nice men hurts everybody
Malleable pornography is a poison to Youth morals
Bringing back life into the family
Preventing violent behaviour in children
DEVELOPING AN APPEALING LOOK
Superior should not count people but count on people
CELESTIAL MEMBERS ARE U READY TO MEET JESUS ----IF SO--THIS IS WHAT IS REQUIRED FOR U CELESTIAL MEMBERS TO DO-LISTEN TO HIM-GOD ALMIGHTY
THE BRUTAL KILLING,TORTURE AND ARREST OF BIAFRAINS
WORD OF THE LORD FOR CELESTIAL MEMBER TO LEARN FROM ABOUT THE LORD
MARGINALISATIO OF IGBO RACE AND THE STRUGGLE FOR THE SOVEREIGN STATE OF BIAFRA.
What If You And Your Friend Love The Same Person?
Tell Your Partner Why You Love Them.
Love - Can You Change Your Partner?
TAIWO AKINKUNMI- AN HERO WITHOUT HONOR
Happy New Year!- Let It Go For 2007...
Desparity against the nigeria woman
Desparity in judgement
Desparity against todays nigeria wo
osa mwen na ramwen
LIFE SAVING INFORMATION
FULFILL YOUR PROMISE
LAGOS NA WA!!!
New Thing in Nkanu land
HEALTH CARE FOR THE POPULACE
Tears Of My People
oba of lagos
Lest We Forget: Lest we forget: Challenging the ‘Heart of Africa’ Project
CELESTIAL CHURCH OF CHRIST-- 0R0 OLUWA KO SI YIN
Gen. Buhari is the best choice for Nigeria in 2008
ANALYTICAL DISCOURSE ON THE NIGERIAN WOMAN
THE EAGLES GATHER FOR IBB
NIGERIA - THE PEOPLE AND THE LEADERS
IJO MIMO-- THE WAY FORWARD-CHRIST IS THE HEAD OF THE CHURCH
GOVERNOR DONALD DUKE: SAINT OR SINNER?
Glory Emeh and RSG Aviation Fraud
WHO CORRUPTED THE PUBLIC SERVICE?
FASCISM: THE EKITI EXAMPLE
THE FESTAC WE ONCE KNEW
Nigeria Triple 'C' Syndrome: Diagnositic Appraisal of our Body Polity
The Value of Friend, they worth more than you realize?
Role Models: Who and Why are you imitating?
Overcoming Shyness
All about Bliss and why it’s not a good Idea
Deregulation of morality
No Visible Alternative Leadership for 2007 - Nigerians in the Diaspora Declares
Politics in High Places: Aberant of the Mainstream
Opportunity Cost of $125 Million PTDF Fund: Forgone Conclusion
Sanctity of Democratic Choice
retrenchment
NIGERIA LEFT
nigerian students' movement
who corrupted the public service
Nigerian Independence Day Celebration in The Hague.
ABC Health Guide for Nigerians Travelling to the U.K
DININE TUNR ARUND
Ghana Beckons!!
thank you ohafia-agba
A day with Adewale Ayuba
Governor Idris has donewell but people still lay complains
War Against Terror - UK Prime Minister, Tony Blair Speaks on Terrorism in Niger Delta
NIGERIANS NEED A KEGITE LEADER AS THE NEXT NIGERIA PRESIDENT – KEGITES MEMBERS DECLARED
SHAME – Nigerian Universities In Shambles
INFERNO IN ASO VILLA
FRIEND' S FAMILY
DECONGESTING THE MIND
FEAR OF SUCCESS
RUMOURS- THE OFFICE VIRUS
PAYING ATTENTION TO THE OTHER SIDE
WHAT IS THE PROBLEM WITH THESE PUBLIC OFFICERS
Introducing LBE HelpDesk
the serenity of the niger delta; a review
commissioner's sack; why hon. Ambaowei must stay
endless tears of niger delta : poems
post-UME screening: matters arising
Bayelsa as an educational brand
Quality E-Books and Softwares with Master Resale Rights
the nigerian girl making waves in the uk for her continent!
Quality E-Books and Softwares with Master Resale Rights
The Future of Immigration in the West
ACHIEVERS ARE DREAMERS
celestial church of christ pillarand the ground of truth--1tim,3-14-15
Adeyinka Makinde, author of Dick Tiger, interviewed on Global Talk Radio
A superlative performance- our heroine on the world stage
A day with Olusesan Ekisola pioneer GM, Raypower
THE KALEIDOSCOPE OF PRINCE TONYE PRINCEWILL
Ma sise lo, ma se wa isimi
COOPERATING WITH COLONIAL COOPERATION.
NA WA FOR YABA MARKET.
Difference between Online Education VS. Traditional Education
Divergent Perspectives on the Niger Delta Question
Black Prime Minister – Not In My Lifetime Declares UK First Black Female Parliamentarian, Diane Abbott
Private Soldier Lectures Nigerian Commander-in-Chief
UK Prime Minister speaks out on terrorism in Africa
Addressing Nigeria's Economic Problems and the Islamist Terrorist Threat
Obasanjo pls we need your attention.
Lets Make Nigeria Great
THE BAD EGGS OF THE NIGERIAN FOOTBALL ASSOCIATION
RE: Obasanjo: Nigerians ‘ll Decide My Successor
we are one in christ-celestial member--LOVE- IS THE WORD AND WORSHIP IS THE WAY;-
THE CYBER INVESTIGATOR PART 1
CHIEF AUDU OGBE IN RETROSPECT
Interview Transcript of appearance on 'Garvey's Children'
Boxing: Rousing the Nigerian Giant
THE APATHY OF FREE MEN AND THE CONSPIRACY OF SILENCE
THE NIGER-DELTA: A CRADLE OF VIOLENCE
Interview Transcript of appearance on 'Just About Books'
Remembering Rex Lawson
THIRD TERM: THE COLOSSAL FAILURE OF A BAD IDEA; AN INVESTIGATION NEEDS TO BE CONDUCTED TO SEE WHO GOT WHAT AND WHY.
THE NEXT GOVERNMENT HAS A FIDUCIARY DUTY TO CONDUCT AND INVESTIGATION INTO EFFORTS TO ABROGATE OUR CONSTITUTION; LET THE CHIP FALL WHEREEVER
discuss the development of fishey in nigeral
Tetuila thrills America
CALL FOR GENDER EQUALITIES!!!
GOD BLESS NNAMANI
Beyond Third Term: The untold story...
EMOTIONS AND LOVE AFFAIRS
cry of help
THE NEW AFRICAN ORDER - The times, they are a-changing
We must Stop the Government
The Iran Question and Nigeria
DISCUSS IN DETAILS THE HISTORY OF AGRICULTURE IN NIGERIA FROM THE COLONIAL ERA TO THE PRESENT DAY, POINTING OUT CLEARLY ALL AGRICULTURAL PROGRAMMES.
The worrisome Lagos-Ibadan traffic
Hope for Niger Delta Conference on CURBING YOUTH RESTIVENESS IN THE NIGER DELTA Held on the 29th April 2006 in Rotterdam, The Netherlands.
I want your comments
The Ambush of Ambition
SAY NO TO OBJ THIRD TERM BID
internet secrets to money making
LET UNITE AND WORSHIP THE TRUE GOD TOGETHER MEMBERS OF (C.C.C.)WORLDWIDE
THE NIGERIA POLICE: VICTORS OR VILLAINS
THIRD TERM SYNDROME
THE IMMINENT DEATH OF A NATION
The Messiah illusions of 'scramble democrats'
Beyond elections: Niger Delta in perspective
Ngige, welcome home from great conquest
AFTER THE BATTLE WHAT NEXT
Wake up Nigeria
The Delta
Murder At Dawn
Jelili Omotola (1941-2006)
In Amsterdam, Nigerian deportee help up our flight for one hour
THE WORLD'S NUMBER 1 BLACK BOOK!
NIGER DELTA/SLAVE COAST = GARDEN OF EDEN= BLACK PROGRESS?
African Union Defined
THE DOUBLE VICTIMS OF DEPRAVITY
Constitutional Review
Obasanjo sliding into a pariah?
A Dream of Nigeria: Critical Published Essays 2002 To 2005
Ali Farka Toure (1939-2006)
AFRICA - AMERICA DOUBLE STANDARD RELATIONSHIP
The Witch of Web-design, the Young Humanitarian and the Scientific-poetic Soul
Conference Annoucement!!!!!!
Third Term Dilemma
A heart for HIV orphans
Niger Delta: The Need for Immediate and Urgent International Intervention
Ritual Taste In Nigeria.
THE NIGER DELTA: A TERRIBLE BEAUTY
A TIME TO KILL
CRAZY MORALITIES
THIRD TERM AGENDA???
THIRD -TERM AGENDA: ANOTHER MANIFESTATION OF THE ELITES' RECURRING CONSPIRACY
Do Sumthing! International
THE SCANDALOUS ADVOCATES FOR THIRED TERM
THE SCANDALOUS ADVOCATES FOR TERM
LATELY I HAVE BEEN STARING AT THE MIRROR
MOURINHO SHOULD LEARN HOW TO ACCEPT DEFEAT
Speech by M. Dominique de Villepin, Minister of Foreign Affairs, to the United Nations Security Council, New York 19.03.2003
NIGERIA AND RELIGIOUS INTOLERANCE.
Where is our toil? (a poem)
Sorrowful tale (A poem)
The beauty and lure of cultism
A bad man with good intentions
Waltz into darkness
Diatribe ans counter diatribe
Nigeria: The holocaust agenda
The principle of 'chop chop' politics
Project Nostradamus
The imminent death of a nation
The Contenders: Illusions of genuine betrayal
Adieu Nigeria
Nigeria: Evaluation of the year 2005
Why do we hate him?
The Politics of Higher Education
UNIONIZING THE NIGERIA POLICE FORCE: THAT THE QUESTION BE NOW PUT
So Tafa Balogun is a free man?
Words of Wisdom
CONSTITUTIONAL AMENDMENT, NOT SOVEREIGN NATIONAL CONFERENCE, IS PATHWAY TO A REFORMED POLITY
What has happened to America's Jesus?
Insights of Accreditation
Six Things Africans Living Abroad Must Note!
BEKO IS DEAD: Ace activist succumbs to death after recent battle with ill-health: Soyinka Sad.
Row over govt support for Abubakar in U.S. suit by Enahoro, others
Your need regarding Online Education
Bad leadership and the curse of the Nigerian nation, by Richard Akinjide
Trust Your Man
ROBBING OUR CHILDREN TO PAY OUR CREDITORS- A CLARION CALL FOR STRONGER U.S. POLICY ON AFRICA
Super Eagles Directives for Egypt 2006
NEGLIGENCE AND IGNORANT ATTITUTE
Press Statement on President Obasanjo's Third Term Agenda
Shared Responsibility for African peace And Security
CHARLES TAYLOR:
THE GROWING TRENDS OF INTERNATIONAL HUMAN RIGHTS LITIGATION IN THE U.S - A NEW DAWN OF CHALLENGES FOR NIGERIAN AMERICAN LAWYERS
Federalism Explained
Removing Immunity Clause from the Constitution will undermine Executive Capacity
Being a Nigerian
REST HOUSE FOR THE AGED IN NIGERIA
THE RETURN OF GALADIMA TO THE GLASS HOUSE
Putting the Nation on a New Political Path: The Nigerian DREAM Perspectives
Types in Logo Design
Procrastination: The Thief of Time -(A Personal Tribute to Bimbo Odukoya)
Sokoto State: of Despots and Mercenariess
Logo Design Buyer’s Guide
WHICH WAY NIGERIA?
"Allow me to say nothing"
Sokoto State house of Assembly: A mockery of Democracy?
From Nigeria to God
The cockroch is ready to die
Violence Against Women!!!!!!
Stop Violence Against Women!
Open Letter to Alhaji Umarun Kwabo, AA
The Petition that Nailed Governor Alamieyeseigha - what do you think?
stay connected
Thought transfer
Where is Sergeant Rogers?
Ken Saro-Wiwa's Closing Statement
Alamieseigha's Case, HNDC Stand!
DSP Alamieyeseigha
U2 Tickets
Niger Delta Shall Overcome!
Sirleaf: The making of Africa’s first female President
Fasehun, Dokubo, Uwazurike, Adams: Beginning of the end for militia lords?
THE RICH ALSO CRY...A TRIBUTE TO BELLVIEW FLIGHT 210 AND MRS STELLA OBASANJO
Who Deserves to Die?
Is poverty a curse?
The travails of Alamieyeseigha
Baba-Chelsea - An Interview with Gen. Babangida
Rape
Too cold for comfort
Ribadu’s comedy of errors
Relationships: Embarrassing Moments! (2)
NIGERIANS IN DIASPORA - Are you worried that your kids do not know Nigeria?
Nigerian foreign policy under the military
Role of Press in Nation building.
How Long
The I-Pod Generation Comes to Town
FG Has No Power to Waive Governor’s Immunity
Your adversary, your opportunity
God’s calendar and the Holy Spirit
New Orleans, the voodoo city, goes down
Injustice In Niger Delta
HIV/AIDS: Why ICASA and NACA must succeed
Is Atiku truly disloyal?
Dokubo worth trillions to Nigeria's unity
In the name of the father, the mother, and the son!
NIGERIA LEADERS MUST FIGHT CORRUPTION TO AVOID THE PEOPLE’S FURY
Delta politics and the age factor
NEPA: A nation in perpetual darkness (2)
Debt relief... nothing to celebrate?
Debt relief or treasonable scam?
NEPA : A nation in perpetual darkness
What Fayose and his men saw in Jigawa (1)
CreditRegistry Corporation: Nigeria Credit Service Pioneer
Police, soldier united in a cause
challenges facing the new saudi monarch
Art of reporting terror
Dictators in civil clothing
When will the North reason properly?
Resource Control Set To Tear Nigeria Apart.
EMMERGING FINANCIAL SCENERIO - MERGER AND ACQUISITION - A PERSPECTIVE
Realities in marriage
Women who live and die for our world: Wangari Maathai and Kay Ruth Williams
This is no time for roforofo
Trickles of victory for the state
PDP battle shifts to Akwa Ibom
My Rwandan woman and her baby
A TRIBUTE TO THE UNITED STATES
Good times, bad times
The riddle of succession
Random thoughts on the confab
Sideview: Blood, tyranny and corruption
Greg Mbadiwe and the power merchants
Abusive relationship: What you can do
Marginalization, what marginalization?
HUMAN RIGHTS ABUSES BY THE UNDEMOCRATIC OBASANJO REGIME ON THE NIGER DELTA PEOPLE.
Lead a responsible life
Nigeria's Government Betrayal of the People of Niger Delta
Live 8 Concert: Where are my African Brethrens?
Sad state of Affairs
Obasanjo, Young, and Masters: What kind of cabal?
What life are we living?the thief among us
A South-South President: The quest for equity, justice and fair play
Professor Ibrahim Gambari and June 12: The "un-disgraced" collaborator
Tragic end of the people’s pilot: Captain Jerry Agbeyegbe
June 12: Never, never again
Gani versus the newest librarians
Celebrating Obasanjocracy
A parable for Nigeria
This Animal Called Nigerian
A Review Of 318 Odontogenic Tumors In Kaduna, Nigeria
The Nigerian child: A future so bleak
Ritual Killing and Pseudoscience in Nigeria
Go south, con man | Why Nigerian fraudsters now like working in South Africa
Stiff penalties for footballers
Ken Nnamani and the new way
No one loves Nigeria
Book of life
Ehindero begged me to cool down
Nigeria — Time to Cut a Debt Deal?
Decoding the US alarm on Nigeria
A decade & two funerals
A nation of riggers
Let's rotate the Presidency
The bell tolls for Nigeria
COUNSELLING STUDENTS OF THE FACULTY OF EDUCATION AT THE UNIVERSITY OF MAIDUGURI AGAINST EXAMINATION MALPRACTICE
NUCVIHEP'S MODULE 2 PROJECT
NUCVIHEP'S MODULE 3 PROJECT
ASSESSMENT OF THE STRENGTHS AND WEAKNESSES OF THE CURRENT M.ED. ADULT EDUCATION (COMMUNITY DEVELOPMENT AND EXTENSION SERVICES) CURRICULUM OF UNIVERSITY OF MAIDUGURI.
CULTURAL PROBLEMS IN AFRICA
The Plague
AFRICAN VALUES AND FALSE PERCEPTIONS
September 11; What lesson have we learned?
AFRICAN LEADERS; WHERE DO WE GO FROM HERE…?
NIGERIA; WHERE DO WE GO FROM HERE...?
CORRUPTION AND NIGERIA GOVERNMENT
IS THIS DEMOCRACY...?
I REALLY DON’T KNOW…
WAR AGAINST IRAQ; WHAT FUTURE FOR THE YOUTH?
WHEN UNITED NATIONS TURNED DIVIDED NATIONS...
IN MY COUNTRY...
MY DREAMS FOR NIGERIA
NIGERIA AND HER SYSTEMS, WHERE HAVE WE GONE WRONG?
INTERNATIONAL COURT FRUSTRATES NIGERIAN MILITARY MULLAHS In POLITICS
Why and How Women are Exploited by Men Worldwide
Congratulations for what?
Trouble in the Nigerian House of Othman Dan Bello
One flag one country one continent
Obasanjo, at times like this


Main News
News Articles
Most Read Articles
Top News Headlines
Niger Delta News
Politics
Business
Sports
Education
Entertainment
Government
Health
Life Style
Technology
Odds & Ends
E-Mail Updates
News Feeds

Services
Subscriptions
Terms of Service
About Us
Archives
Media Kit

Affiliates
News Sources


 


THE INFLUENCE OF TELEVISION ON FAMILY INSTITUTION IN NIGERIA
Author: EKHAYEME GODWIN
Posted to the web: 8/31/2011 8:26:14 AM
Email This Page
Print This Page

 

 

1.0. INTRODUCTION

MassMedia refers to any means of information addressed to society members. Variousforms of the media which have the stronger capacity to impart on the societyare radio and television, termed electronic media. Others include the internet,newspapers and billboards.  Theseafore-mentioned media can affect the society negatively and positively.  They have become powerful tools which arecapable of shaping a family's cultural values, which if not used positively,may lead to many undesirable results such as domestic violence, psychologicaldisturbances, juvenile delinquencies and many more.

 It is widely known that the media can teachnorms and values by way of symbolic reward and punishment for different kindsof behaviours. We live in a society that depends on information andcommunication to keep moving in the right direction. Hence the society relieson the media to get the current news (within and outside), facts abouteverything that concerns our lives and also keep us entertained.

Televisionpopularly called 'TeeVee' is the most influential among media distributionchannels. Television broadcasting is the transmission of visual images ofmoving and stationary objects, generally with accompanying sound, aselectromagnetic waves and the reconversion of received waves into visualimages. Naturally, picture sound and colour are such powerful ingredients. Forthis simple reason it has become very easy for people to get attracted totelevised programs and by so doing become addicted.

Accordingto survey, television is a past time for most families in Nigeria. Every homeirrespective of financial and social status has a television set, and has becomea mainstay in many homes. It is mostly used to keep body and soul alive andalso to keep abreast of what is happening locally, nationally and globally.

Todaythere are over two hundred active television stations in Nigeria, and theirprograms and contents cater to every genre and interest group available withinthe wide range of programs that can be seen. These stations provide such showsas comedy, sports, cartoons, home videos, old movies, new movies, soap operas,international shows and local movies.

 Added to these television stations in Nigeriais MultiChoice popularly called DStv, which will be the researcher's focalpoint. MultiChoice is a premium pay television that is connected to many homesin Nigeria through the DStv platform. It has over two hundred channels and avariety of interesting programs that hold viewers spellbound. Consequently,viewers who subscribed to MultiChoice channels can stay glued to theirtelevision sets without considering the damge it will cost them.

Theinfluence of DStv has always been an interesting area debated all over thecountry, the reason being that its contents can affect some people positivelyand could also be the ‘demon’ in some homes.

Froma general angle, researchers and experts have focused on the power oftelevision and how it shapes viewers' perception of culture, religion andcommunication among family members. The dress sense of teenagers these days isalarming; this has been another trend which has been a source of worry to thesociety. This raises the question about musical videos and entertainment-basedprograms, which have been found to be the key source of influence among youths.

 

THEORETICAL FRAME WORK TOTELEVISION AND FAMILY VALUES.

Televisionhas the power to impact on society members in so many ways and at the same timeit paves the way for people to socialize within a given society. Sociallearning theory (Bandura 1977) argues for imitative behavior and learning fromtelevision of behaviors seen as rewarding and realistic. It uses both imitationand identification to explain how people learn through observation of others intheir environment. What this means is we learn through television how peoplefrom other parts of the world live their lives, and even how some individualsattain greatness in their chosen career. Television often gives such people orindividuals prominence and put them in the spotlight. The tendency to act likethese individual is very high, because naturally people crave to associate withsuccessful individuals.

Thisstudy is highlighting the influence of specific television programs on familyvalues. Wole Soyinka (2006) in a forum, 'The voice of Ethics in internationalaffairs affirmed that the media is a powerful force for shaping a people's wayof life. Television viewing is a kind of interaction between a person and theprogram content. The content could contain elements that can be persuasive in anegative manner. For instance, cigarette adverts are capable of making a minorwant to have a taste of it. Liquor and fast food junks adverts can also bemisleading because most fast food restaurants target their advertising atchildren and students - an important market for them.

 

 

      LITERATURE REVIEW

Thischapter reviews some research works on family and television as it has beenacclaimed by some scholars in the field of family, television broadcasting andthe media.

Familiesare often influenced by what the media portray, program that portray women asthe head of the house could definitely affect the perception a family holdsabout family institution in the society. Toyin Falola (2000) says that 'Nigeria is one of the largest and mostimportant countries in Africa; it is rich in traditions and customs, bothindigenous and modern'.

 With television playing a major role in ourlives today, our society is undoubtedly faced with cultural conquest. GraemeBurton (2005; 109) says that the concern about what media do has pushed peopleto adopt particular lifestyles or pattern of behaviour. These portrayalsreflect and reinforce views about the nature of the family in society. Changingsocial norms and television portrayals mean that assessing the impact ofportrayals must be an ongoing effort.

 

 TELEVISION AND CULTURE.

Culturehas been defined by many scholars as the distinct way of life by a group ofpeople. Thomas Ford Hoult (1969) defines culture as ‘The total, generallyorganized way of life, including values, norms, institutions, and artifacts,that is passed on from generation to generation by learning alone'. Hess et al(1993:50) refers to culture as 'The map for living of a group whose membersshare a territory and language, feel responsible for one another and recognizedtheir shared identity' Looking at culture from this angle, it simply impliesthat it is a unifying factor and it can be internalized through the numerous agentsof socialization.

 The power of television has brought a lot ofchanges, the world has become a global village, and people can travel aroundthe world without stepping out of their houses. This had been made possible bythe power of television. People who are addicted to DStv contents will attestto the fact that, information about events around the world has been brought totheir door steps. There is no doubt that foreign culture has pervaded oursociety and there is the rise of what is called ‘crossculturalism’  Meaning, through televised programs one canbegin to learn about other people's ways of doing things and by so doing getacculturated.

 

 HISTORY OF TELEVISION BROADCASTING IN NIGERIA

In1959, the Regional Government of Western Nigeria established the firsttelevision station in Nigeria and in Africa. Even though it promoted thestation as a means to educate the people about development and the world, itinitially served as a means for an opposition leader to address the people ofWestern Nigeria. The regional governments of Eastern and Northern Nigeria andthe Federal Government in Lagos followed and started their own TV stations inthe early 1960s. (Soji Alabi: 2010). All four of these stations basicallyexisted to serve partisan political objectives for the various governments.Stations established after these four continued this same political andregionalist heritage. In 1973, a new surge of regional consciousness occurredafter the Gowon military Government allowed the division of the country into 19states. This change, the concurrent oil boom, and the effectiveness andimportance of existing ‘TV’ broadcasting led to a new surge of state owned ‘TVâ'stations. Three years later, the military Government established the NationalTelevision Authority (NTA) to coordinate nationwide coverage. The NTA thenacquired existing ‘TV’ stations. This event slowed the growth of ‘TV’broadcasting until 1979 when General Olusegun Obasanjo handed over power to theGovernment of Shehu Shagari. The five political parties vying for election inthe states revoked the NTA charter and a proliferation of ‘TV’ stationsoccurred. This also happened because the civilian administration wasdisorganized. As regionalization played a role in the broadcasting of politicalpropaganda, so did it play a role in educational programming.

 In 1992, a new chapter opened in the historyof Nigeria broadcasting, the Federal Government under General Babangidaderegulated the broadcast industry by granting licenses to private individualsand organizations to set up television and radio broadcasting stations.

Sufficeto say, that the licenses granted to private individuals and organizations toown radio and television stations opened a new chapter in the programstructuring in broadcasting in Nigeria, their program designs were notinfluenced by the government. Today, there are over a thousand television andradio stations in Nigeria.

 

  FAMILY STRUCTURE IN NIGERIA.

‘Family’in the traditional Nigerian term is usually made up of people who are relatedby blood, marriage, or adoption. There are two major family types; the nuclearfamily, which is made up of a man, his wife, and their unmarried children. Theextended family is an extension of the nuclear family, relatives, and grandparentsare also a part of the extended family.. Culturally, Nigerians have a greatrespect for family ties, most Nigerian cultural groups practice patrilinealdescent, have patriarchal authority, have patrilocal rule of residence, and aregenerally patricentric in outlook. Children socialize with this arrangement inmind, and female children are consciously socialized to serve and besubordinate to males. This hierarchical structure has sometimes led todissolution of marriages on the grounds of the birth of only or mostly femalechildren.

 Today, there is a change in the way peopledefine family, persons who are not bound biologically can claim to be familywith people with no biological ties. The issue of legally adopting a child isquite new to the Nigerian family system. Extended family is the system that theNigerian family is known for but today the structure is embracing the nucleartype of family structure.

Charitythey say begins at home, a child learns how to speak and internalize the normsand practices of his environment through his family.

Thefamily institution is responsible for shaping the personality of an individual.No wonder therefore a breakdown in any family leads to a very disastrous futurefor most children. Sulaiman Aledeh, a senior news caster with Channelstelevision, Lagos stressed that the family institutions should be heldresponsible for the existence of 'area boyism' in Lagos metropolis. A lot ofreasons could cause the skirmish in a family set up, the fact still remainsthat the environment a child grows up still affects the way the child relateswith people.

 

 

 

 

  FAMILY VALUES AND TELEVISION CONTENTS.

TheOxford English Dictionary defines family as a 'group of persons consistingof the parents and their children, whether actually living together ornot.' Martin Luther King jnr once asserted that ''family is the bedrock ofthe society''. A generation ago, it was often considered shameful to have achild outside of wedlock, now it appears to have become the norm. In Nigeria today,a lot of children are born to unmarried mothers.  A child growing up in a one-parent family ismore likely to fail at school, more likely to become a drug addict and have analcohol problem. This is a proof that the lack of a father or mother in a familyhas serious consequences.

 Family reproduces the society. Familybreakdown is often the cause of truancy, violent crimes, area boyism, 419 andmany more. The family system is very unique that a strain can portend anegative sign for the society. Wikipedia defines family as 'a group of peopleaffiliated by consanguinity, affinity, or co-residence. In most societies it isthe principal institution for the socialization of children'.

Televisionis one of the most prevalent media influences on family, studies have shownthat television actually expose people to things they would not have imagined.We learn from ‘TV’ whether we even realize it or not. George Rodman (2006:27)feels that the controversy the media creates in today's society exists in aparticular medium. From this angle we can state that addiction to a particulartelevision program can create cultural significance overtime.  At any time of day you can turn on thetelevision and see something that you have never seen before. If you are noteven paying attention you might even catch something subliminally. These days,there are still those who want to do those things because they see them on ‘TV’,but there are also those who want to be movie stars and newscasters. This aloneproves that television has affected society just by the fact that it has createda a lot of jobs. Some people shape their lives around being on and around thetelevision business, while others shape their lives around watching television.Now however television and other mass media allow millions of people to share avariety of identical experiences, through television we can observe howsuccessful people behave and we assume that this is the proper way to behave inthe real world.

Manyyoung people these days do not follow the traditional way of greeting theirelders because they assume that the traditional style of giving greeting is outof place. Their dress sense is even nothing to write home about. Soji Alabi (2010)reiterated that 'most of the foreign soap operas promote values that are aliento Nigerian culture.

Televisioninfluence on family is not only on children alone. Most parents get addicted toparticular programs and by so doing neglect their duties.  A football fanatic will definitely haveproblems with his partner in terms of attention and all the rest.  Women who love watching 'African Magic' achannel on DStv that broadcast Nigerian made films, will easily be influencedby what they watch. These addictions could be corrected when it involvesparents but the basic issue is when kids get addicted to programs thatinfluence their sense of reasoning and the way they relate with people. Whatthis means is, children also learn by imitation, when they see that theirparents are addicted to some programs, they will start nursing the idea thatbeing addicted to some basic programs is accepted and morally justifiable. Thenegative side of this addiction when what they are addicted to have somenegative impacts.  This has raised a lotof concerns because the society is being faced with violent crimes, cultism,truancy and early pregnancy among secondary school girls. Values parents teachthese days are being contradicted by what children see on television programs.Children learn by observation and tend to put aside the conventions they grewup with. This has basically become a big ‘wahala’ to parents, guardians, schoolauthorities and the Government.

 

 REGULATORY AGENCIES.

InNigeria, National Broadcasting Commission (NBC) and the BroadcastingOrganization of Nigeria (BON) have been empowered by the government to carryout a number of duties, some of which include, licensing, monitoring,regulating and conducting research in broadcasting in Nigeria. Apart fromregulating and controlling the broadcast industry in the country, they alsofunction as promoters of Nigerian indigenous cultures, moral and community lifethrough broadcasting. These agencies were put in place by the government tocontrol broadcasting contents in Nigeria. NBC in particular sanction radio andtelevision stations that go against its rules and regulations, this measurebecame important because broadcasting houses telecast programs that arefinancially beneficial to them but quite damaging to our national interests.

 

 EMERGENCE OF MULTICHOICE NIGERIA LIMITED.

MultiChoiceexistence in Nigeria started after the broadcast industry was deregulated bythe Ibrahim Babangida Administration in 1992. It started in Lagos in 1994 andhas expanded its operations overtime in other major geo-political zones in thecountry, with offices in Abuja, Enugu, Ibadam, Jos, Kano, Port Harcourt, andits head office is Lagos. MultiChoice Nigeria offers premium services in DStv,consisting of general entertainment, news and information, sport and educationchannels, and exposes subscribers to the exciting world of multi-channeltelevision, with a collection in excess of fifty of the international and localtelevision and audio channels along with innovations such as enhancedtelevision services.

TheDStv pay television across Africa is transmitted over four differentsatellites; Intelsat 7, Intelsat 10, Eutelsat W4 and SESAT W2.

 

 DStv BOUQUETS.

MultiChoicetelevision has over five bouquets; these bouquets vary according to thefinancial and social status of subscribers. The five major ones are as follows:

DStvPREMIUM- combines the best entertainment programming available from across theglobe with superior technological innovation to provide an unforgettabletelevision viewing experience. With a glittering menu of world-class televisionchannels and quality audio channels, DStv Premium offers the richest core ofon-screen entertainment available in Africa.From thrilling live sport coverage,the latest news from around the globe, award-winning documentaries, non-stopmovies, gripping series, and kids edutainment to vibrant music programming -DStv Premium prides itself on the quality and range of choice they offersubscribers. The monthly subscription for this bouquet costs N9.500 monthly. Ithas over eighty channels.

DStvCOMPACT PLUS.

WithDStv Compact you will have access to hundreds of programs and thousands ofstars. Included in this fantastic bouquet are premium entertainment channels,animal and nature channels as well as a sampling of sport. There are alsolifestyle, news, music, religion and interactive channels available.Subscription for this bouquet cost N6.800 monthly and it has over sixtychannels.

DStvCOMPACT.

DStvCompact PLUS is made up of over 47 news, lifestyle and entertainment channelsand now with the DStv Compact PLUS option there will be a total of six sportschannels namely SuperSport 7, SuperSport 9, SuperSport Blitz, SuperSport 10,ESPN and ESPN Classic. This line up increases the range of sport available andnow includes football coverage of up to 90% of the English Premier League, theFrench League, Bundesliga, PSL, Spanish La Liga as well as rugby, golf, tennis,athletics, boxing and motorsport. Making sure there is something available forall sports lovers on the DStv Compact PLUS bouquet. subcription for a month isN4.500, it has over sixty channels.

DStvFAMILY.

DStvFamily offers subscribers an affordable sample of the DStv services for them toenjoy sport, movies, religion, children, documentaries, news and commerce. Ithas over 40 channels and the monthly subscription is N2.500.

DStvACCESS.

DStvAccess offers 25 quality channels of family entertainment at the lowest cost inthe market. Subscribers have an extensive choice of family entertainment,combining general entertainment, movies, documentaries, news, childrenâ'sprogramming, music, religion and sport. Among other channels, DStv Accessfeatures BBC World, Aljazeera, National Geographic Wild, Fashion TV, MagicWorld and CNBC Africa, monthly access is N1.500 and has about thirty sevenchannels.

DStvalso has audio services, they include; BBC, VOA, Channel Islam international,Ray Power FM, Rhythm FM, Star FM amongst others.

 MULTICHOICE CONTENTS: A PLATFORM FOR CULTURECONTACTS.

DStvchannels are so numerous that one cannot help watching them. In other words,there are specific channels that people are drawn to which have turned out toinfluence their entire lives. Hence they have been tagged 'star channels' thesechannels air programs that engage people, serve as past time and also as a meansto run from all life worries. These channels help society members to learnabout other peoples’ cultural life styles. Examples of such channels are;

 

       I.           CHANNEL124. It is called the E channel.It is a foreign entertainment channel that delves into celebrity lifestyles;wealth, divorce, crime, dress sense and so on. This channel has in no smallways color the pictures of many young lives in Nigeria. The percentage of youngchildren who watch E channel is alarming. Apart from delving into celebritylifestyles, the E channel also has a program called Dr.90210, on this programviewers are shown men and women who alter their private parts. Another notableprogram on this channel is a reality program titled 'Keeping up with theKardashians'. This program directs people on how they should live a carefreelife, a situation where a certain family decides to live their livesirrespective of how people see them or regard them. The truth is theirlifestyles are quite offensive to our norms and ethics. But younger people are copythese traits.

 

    II.           AFRICAN MAGIC is on channel 114. This isa truly Nigerian channel, Nigerian and African movies called 'Home videos areaired everyday of the week including weekends. Though they depict Africantradition but sometimes mislead viewers.

 III.           SUPERSPORTS are on channel 203, 204,205, 206, 207, 208, 209, 210, 213. All kinds of sports are telecast on thesechannels but emphasis is on football. These channels distract familycommunications a great deal. Parents who love football or lawn tennis do notattend to anything else when these programs are aired.

IV.           MNET SERIES: channels 103 to 110. Theseare movies that talked about family love, reunion and in some cases familyseparation.

   V.           NEWS CHANNELS: CNN is on 401, BBC WorldNews is on 400. Channels television is on 132. Sky News is on 402, ALJAZEERA,EURO NEWS. These news channels give us stories from around the world. Most ofthese news items are telecast hourly.

VI.           MUSICAL CHANNELS are Channel.0, MTVBase, Trace, SoundCity, MTV and many more. These musical channels broadcastmusic contents that are offensive and typically foreign. These musical channelshave greatly influenced people's dress sense. The Nigerian music industry sceneis the worst hit because of obscene musical videos which have taken another turn.Any musical video you watch today has semi-naked people and nude features.

 

 

Thereare other channels like 'Discovery', National Geographic Channel, Zone Realitychannel, History channel, Crime Investigation channel. From the religiouslevel, the two major religions in Nigeria were given their places. For theChristians, there are channels like TBN, DAYSTAR, ONEG. Islamic channelsinclude IQRAA, CHANNEL ISLAM.

Kidsare not left out in this entertainment circle, there are channels like CartoonNetwork, Disney world and KIDSCO. The most capturing is BBC Ceebees.CBeebies, afun and learning through games for children under seven years.

Havinghighlighted these star channels on DStv, it proper to bring to mind what theword CULTURE means, this will give a clearer picture of what the researchertries to explain about man and his environment. The term “culture” refers to the complex collection of knowledge,folklore, language, rules, rituals, habits, lifestyles, attitudes, beliefs, andcustoms that link and give a common identity to a particular group of people ata specific point in time. The most rich and complex cultures are those that areassociated with a society or a nation, and the term “culture” is most commonlyused to refer to these characteristics, including language and language-usagepatterns, rituals, rules, and customs. A societal or national culture alsoincludes such elements as significant historical events and characters,philosophies of government, social customs, family practices, religion,economic philosophies and practices, belief and value systems, and concepts andsystems of law.

 

Ageis greatly respected in Nigeria. In an area where the average life expectancyis not very high, those who live into their senior years are seen as having earnedspecial rights of respect and admiration. This is true of both men and women.

Socially,greetings are of the utmost importance. A handshake and a long list of wellwishes for a counterpart's family and good health are expected when meetingsomeone. This is often true even if you have seen that person a short timeearlier. Whether you are talking to a bank teller or visiting a friend, it isconsidered rude not to engage in a proper greeting before getting down tobusiness.

Shakinghands, eating, or passing things with the left hand are unacceptable. The lefthand is reserved for personal toiletries and is considered dirty.

Languageplays an important role in communication. In the Nigerian context, how you lookat a person and your choice of words are very vital. It would be offensive ifyou pass a compliment and look away or you greet an elderly like you do yourpeers. The societies do not joke with these values whether at home or abroad.

Patternof dressing in Nigeria is taken from a different angle. Here, people regardpeople from what they wear. A young lady who wears a spaghetti strap would beseen as a woman who has no regard for anybody but in the real sense, it doesnot tell the mind construction of the dresser.

 

Thereare also other things that are not acceptable; a woman who drinks and smokes isbeen regarded as an outlaw but on the real sense, it does not tell anything.

Onegospel truth is that these Nigerian cultural values have prevented people fromindulging in vices that could disrupt their lives. Even if they decide toindulge in these vices they conceal them because they knew that the societyfrowns at such illicit deeds.

Mrs.Francesca Yetunde Emmanuel, Macmillanâ's Director in an event organized byMacmillan at the Shell Hall, Muson Centre, Onikan, Lagos, where selectedschools in Lagos presented nursery rhymes and dance drama reflecting thenationâ's cultural system, stressed that the program was intended not only tosensitize the Nigerian youth with its rich cultural values, but to also orientatethem on how to cherish the culture and tradition of their heritage and regainthe lost values, which, according to her, would be done through traditional andmodern nursery rhymes in both English and local Nigerian languages.

“Ourcultural values are hidden in rhymes. When our children are given theopportunity to present rhymes in their indigenous languages or in English withthe Nigerian cultural content, they will get to understand more and cherish thenationâ's culture and tradition. This will go a long way in regaining the lostglory of our value system. We must live to nurture and cherish our culturalvalues,” Mrs. Emmanuel stressed. “It will also promote writing, reading andvalue system for desirable and sustainable development of youths in particularand the nation in general,” she added.

Fromthis angle one would understand that music plays an important role in shapingand bringing people together.

Ithas been asserted that all organizations and institutions within societyfacilitate communication, and in that way, they all contribute to the creation,spread, and evolution of culture. However, communication media such astelevision, film, radio, newspapers, and the internet play a particularlyimportant role.  Media extend humancapacities for creating, duplicating, transmitting, and storing messages, and alsoextend and amplify culture-building activities.

 By means of such communication technology,messages are transmitted across time and space, stored, and later retrieved andused. Television programs, films, websites, video games, are created throughhuman activity—and therefore reflect and further extend the culturalperspectives of their creators. They come to take on a life of their own, quitedistinct and separate from their creators, as they are transmitted and sharedaround the increasingly global community.

Familieswho enjoy MultiChoice contents get carried away with what they are exposed to,for instance, if you watch a foreign movie or soap, the first shock you get isthe way the society is portrayed. Societies where people are free to dowhatever please them and the environment has all the beautiful things in life.Here, we cannot deny that foreign movies we watch influence our mental imagesand our anticipations.

 

 

 

 

 

 

 

 

 

 

 

 

 

         

 RESEARCH METHODOLOGY.

Twomajor kinds of methods have been applied. The first one is the breakdown ofsome MultiChoice program contents. And the second part is the assessment ofinformants' responses which include personal interviews and phone surveys.

 

POPULATION.

Lagoscommands the largest market share of radio and television audience in thecountry. Its media audiences are the most influential in policy and decisionmaking apparatus in the country.

 

SUB POPULATION.

Ikejalocal government area has ten administrative wards, they are; Oregun, Akiode,Opebi,Alausa, Ojodu, Agidingbi,Ikeja, Ogba and Maryland. These are the targetpopulation for this study.

 

SURVEY INSTRUMENT.

Therespondents were given a self administered questionnaire which was designed toevaluate the influence of television viewing and MultiChoice channels in theireveryday life. The questionnaire asked the respondents about their age, sex,marital status, social status, employment status, and most watched programs,cultural environment, and birth order amongst others. The questionnaire wastested with 220 people from around the Ikeja axis, which is the target area ofthis study.

 

PERSONAL INTERVIEWS.

Theresearcher conducted a personal interview with notable people in the mediaindustry. Mr. Sulai Aledeh, a senior newscaster with Channels Television Lagosopined that Multichoice contents have positively influenced him and his family.His favorite channels are BBC World news and the CNN Network. He claimed thatthey have helped him in his news casting and his children can pronounce Englishwords correctly.

Anotherinterviewee was Kamal Salau, manager programs, CITY105.1 Lagos. Kamal statedthat MultiChoice contents have influenced his taste of doing things generally.

Mrs.Khadijat Aledeh, a mother of two and a teacher of Mass Communication at theUniversity of Lagos threw more lights on the effects MultiChoice contents haveon family, she pointed out that these programs shape the lives of people in termsof how to handle domestic issues. She went further to state that people whohave been influenced by these contents negatively are to be blamed.

AuntyVicky as she is being called by her pupils told the researcher she noticed thatchildren whose parents have DStv show signs of improvement and pay attentionmore than others. When asked how she knew those who have DStv. She simplysmiled and said 'I do home teaching'

Gbenga,an ever smiling young man who operates a viewing centre where people watchfootball matches like the English Premier League, Spanish La Liga, Serie A, andChampions League matches, responded by saying MultiChoice has made it possiblefor him to feed his family because people pay as much as a hundred naira (N100)to watch a match, and as many as 50 people come there every weekend. He alsostated that, the viewing centre serves as a relaxation spot for many youngmen. 

 

 In order to identify specific televisionprograms that have significant influence on family other than individuals alone,the researcher asked questions like 'which program do you watch with yourfamily or friends' and 'which program do you discuss with friends'. A lot ofresponses were received. The next chapter explains the types of MultiChoiceprograms people watch daily. Suffice to say that, programs that are captivatingcan easily affect an individual, a family.

 

              

 

Thischapter attempts to portray that the Nigerian television program contents istied to the apron strings of the western media. Programs are now developed tofit into the western style of television broadcasting. The reason being thatthe Nigerian society had been brainwashed by MultiChoice contents which are toowestern in nature. For this reason, numbers of parents have argued that thepositive side of television viewing is not enough to erode the negativeinfluence. There are those who argue that it is solely the responsibility offamilies to raise their children in the right manner and not the programcontents on television. Television has become an important tool ofentertainment and education for children and parents. Television cultivatesbeliefs in people such as 'women are happiest at home raisingchildren' and 'men are born with more ambition than women'(Signorielli 1990). This goes to show that depictions do have consequences. Forexample, those who watch more television than average, particularly children,tend to hold more traditional notions of the way children should relate withtheir parents, their style of dressing and how their homes should look like. Toascertain the influence DStv  has onfamily institution in Nigeria, a total of two hundred and twenty questionnaireswere given out.

 

 MULTICHOICE DStv SUBSCRIBERS

MultiChoice has over a millionactive subscribers in Nigeria and Lagos has the highest number of subscriberswith over twenty thousand active subscribers.

In order to increase itssubscribers’ base and to stay on top, in April 2008, Nigeria became one of thefirst African countries to benefit from revolutionary mobile televisiontechnology with the launch of DStv Mobile, a partnership between cellularoperator MTN and Details Nigeria. DStv Mobile allows for the digitalterrestrial broadcast of a specially compiled package of live televisionchannels to a mobile phone.

 

 AN ANALYSIS OF HOW DStv INFLUENCE FAMILYINSTITUTION IN NIGERIA.

CHARACTERISTICS OF THE STUDYPOPULATION.

Outof the 220 respondents, students ( 50 ), married women ( 75 ), married men ( 25), single ladies ( 40 ), single men ( 30 ).

Threetypes of MultiChoice programs were highlighted by the researcher; they are;

Entertainment(movies, sitcoms, home videos, reality shows, musicals),

 Sports (football, tennis, boxing, wrestling,cricket, car racing) and

 News (news, documentary, current affairs, talkshows, business, debates).

 

 

 

 

 

 

DStv

SUBSCRIBERS

RESPONDENTS

PERCENTAGE

YES

220

100

 

NO

 

 

 

TOTAL

 

220

100

 

 

DStvSUBSCRIBERS

Table4.2.3 this table indicates that all respondents are active DStv subscribers.

 

 Program contents preference

FOREIGN PROGRAMS

RESPONDENTS

PERCENTAGE

YES

120

55

NO

100

45

TOTAL

220

100

Thistable shows that people watch foreign entertainment programs more.

Watchingwith family members.

 

RESPONDENTS

PERCENTAGE

YES

50

23

NO

170

77

TOTAL

220

100

 

 shows that younger people watch DStv channelswithout their parents’ supervision.

 The negative influence of watching DStvprograms

NEGATIVE IMPACT

RESPONDENTS

PERCENTAGE

YES

20

9

NO

200

91

TOTAL

220

100

 

showsthat respondents think DStv contents do not have negative implications.

 

Positiveimpact of DStv on family values.

 

POSITIVE

RESPONDENTS

PERCENTAGE

YES

220

100

NO

 

 

TOTAL

220

100

 

showsthat the respondents totally agree that DStv contents do not have negativeeffects on family institution.

 

 

 

 

 

 

 

 

 

 

 

FINDINGS ON THE INFLUENCES OFMULTICHOICE PROGRAMS ON FAMILY VALUES.

Whenwe talk about family values, it is simply the ideologies, moral and socialvalues traditionally maintained and affirmed within a family. There areactually many different ethnic groups to be found in Nigeria, and each grouphas its own unique cultural style. In this regard, more than 250 separatelanguages are reported to exist within the borders of Nigeria. The Yoruba, theHausa and the Ibo are just some of the larger social groups to be found in thenation. In addition to having a unique language, each of these groups has itsown unique approach to matters of tradition. Despite this fact, however, a greatdeal of similarity also exists between these different groups. This isespecially true regarding the traditional functions of the family. Today peoplelive in a world where values such as compassion and honesty are less importantthan the materialistic needs and money. Times are changing, things are takingdifferent turns.

 Families use values as a guide to theirchildren's lives. Due to economic demands parents no longer spend quality timewith their children. This has also been the reason children turn to thetelevision for parental support and guidance.

 Generally people use television as their pasttime, that is to say people love watching television but people do not justwatch any telecast program instead they watch programs that capture their interests.It is from this angle that we look at MultiChoice contents, apart from the factthat you have variety of programs to watch at your disposal, the contentsmatter the most. From the survey carried out and based on the researcher'sobservations, it is open to reason that MultiChoice contents direct the day today activities of the Nigerian society. The survey has shown that more thanhalf of the sampled populations watch entertainment programs. Programs like'Keeping up with the Kardashians', 'African Magic' 'Fashion TV’, ‘MTV Base’,‘Trace Channel’ ‘Clean House’, ‘Cartoon Network’,  ‘Super Sports’ amongst others  impart on the way people perceive reality.People stay glued to their television sets because of these notable programs.

 Television, when appropriately managed andsupervised, can be a positive influence in people's lives, especially children.

 

  POSITIVE INFLUENCES:

TheMedia Awareness Network explains in its article, 'The Good Things aboutTelevision', that television can be a very powerful and effective learning toolfor children if used wisely. The article states that television can help youngpeople discover where they fit into in the society, develop closerrelationships with peers and family, and teach them to understand complex socialaspects of communication. Television is an inescapable part of modern culture.It provides the entire world with messages from the four corners of the globe,linking people with one another. MultiChoice has some priceless educationalprograms which provide wide range of knowledge to people. Such channelsinclude; BBC popularly called CEEBEEBEEs, (this is on channel 306), CRIME(channel 255), NaGeo (260), BET (channel 116). The researcher would like tostate that from the survey carried out, all the respondents agree thatMultiChoice contents have positive influence in their lives. Every channel hasthe ability to impart positive on the viewers which are society members but atthe same time could change the convention families have grown up with.

Somechannels like the CNN, air documentaries and news that can teach about how oneneeds to manage health matters, and how to create awareness for any newdiscovery.

Watchingforeign movies and music videos enable viewers to share cultural experienceswith others. People who watch MNET SERIES and UNIVERSAL CHANNELS learn valuesand life lessons. These channels telecast contents that touch on issues oflife, especially family reunion, societal love and unity. No doubt, this couldgive family members the opportunity to spend time together and talk aboutfamily related issues as often as always.

Academically,some MultiChoice contents provide a medium through which various schoolsubjects can be taught and communicated. News channels like SKY, CNN and BBCplay this role. Most of the interviewees claim that they use channels like BBCCEEBIES, DISNEY WORLD as home work for their children.

Forknowledge sake and brain building, MultiChoice has variety of programs that canhelp broaden one's horizon. From the aforementioned programs one can learn alot in any field. For instance NAFDAC, INEC use the DStv platform to teachNigerians relevant issues that affect them. Despite the negativity oftenassociated with children watching ‘TV’, all the respondents believed it has apositive effect on their child's development, including helping them to expandtheir imagination and broaden thier vocabulary. From the religious angle,channels like INSPIRATION, TBN, 700C CLUB and CHANNEL ISLAM preach peace andreligious tolerance.

 

 

 

NEGATIVE INFLUENCES.

Televisionis one of the most prevalent media influences in people's lives. It has becomea member of almost every single family in our society. And not just an ordinarymember, but a very important one, because the time spent next to it exceeds theamount of time spent together with any other family member. You do not have toapply any efforts to talk or listen to complaints while “communicating” withit. You do not have to play with your little son after a hard working day. You areso tired. You can simply turn the ‘TV’ on and everything is done: kids arequiet, your wife is not complaining and you feel absolutely happy. It is sosimple that it has become an integral part of the culture of every family. Itis the only time, when a person can forget about all the family troubles andthe failures of the day. The sofa opposite the ‘TV’ set has become the place of“reconciliation and spiritual unity” of the family.

Andinstead of playing together and having emotional discussions, people prefer towatch an episode from a thriller. It is senseless to deny the all-embracingnegative effect the existence of television has brought to our lives. But tomake our point of view ultimately convincing we will introduce to yourattention certain facts that people do not want to accept and often try tojustify. The base of the tomorrowâ's society – are children today. And on theway they develop depends on how the world is going to look like tomorrow. Thetelevision negative effect facts are well known to every single parent, but areignored by them in order to put the responsibility for bringing up kids andshowing them examples through interaction on the shoulders of somebody else.Contemporary parents work a lot, but when they come back home they are noteager to spend time with their children, the consequences of this fact are thefollowing: kids are given to themselves and watch everything they want or TVplays a role of a babysitter. Therefore children learn moral principles fromthe television, where by the age of ten they observe many violent acts andcases of murder.

Themodels of life interactions given in the television are very exaggerated andgarbled. Children learn that they can gain what they want through beingstronger and subordinating other people that they can become popular throughkilling and that even if you are a “good” guy killing is accepted. Statisticshave proved that the growth of time spent next to the TV-set scales up thedevelopment of aggression. Many years before the examples of imitation forchildren were their own parents; now these examples come from hit-thrillers andviolent films where the personages imitated are cruel, impartial and oftenpurely negative personages.

 Nowadays, resulting this phenomenon, childreninstead of playing leap-and–frog on the open air pretend to be “terminators”and run around “killing” each other. The fact of childâ's identification with a“negative” destructive image has a vital impact on the development of his orher personality. Violence becomes an ordinary way of interaction, alongsidewith anger.

Kidstoday are bombarded with sexual messages and images from MultiChoice programslike BIG BROTHER AFRICA, E-CHANNEL, BET. Parents are often concerned aboutwhether these messages are healthy. While these programs can be a powerful toolfor educating young people about the responsibilities and risks of sexualbehaviour, such issues are seldom mentioned or dealt with in a meaningful wayin programs containing sexual content. Early exposure to sexual scenes may leadto early sexual contacts, which destroy the healthy development of a child.Young people are pressured by such an amount of sexual scenes and these scenesnormalize casual sexual encounters. They do not have the moral standing toproperly evaluate what they see – they take it as the reality.

Allthe listed above may cause a trauma to a young personâ's consciousness and incombination with the violence may produce an unbalanced and unhealthy conduct.We do not have to go far away for examples when cultists in our universitiesget guns and go to their schools shooting their schoolmates. This becomes acall to get somebodyâ's attention on them, the result of the ‘TV’ violence andexamples influences that overfills their minds. Television has also a greatinfluence on the self-image of people watching it. We see perfectly shapedbodies hundreds of times per day. All the men shown on the ‘TV’ screen have bigmuscles and are handsome, and all the women shown are very skinny and theirfaces and bodies look like a complete perfection. In an attempt for people,most especially children to emulate what they see, has caused numerous eatingdisorders, especially in the teenage group. Such things as ulcer, anorexia andself-mutilation became a well-spread phenomenon.

Anotherissue that calls for concern is, when an individual, especially a child spendsa lot of time watching favorite programs can result to a very high possibilityof damaging the eye mechanics, and the ability to focus and pay attention couldbe diverted. Furthermore, another negative influence that is connected with thesight is the spoiling of the hearing due to the shortage of auditorystimulation. Even if the programs watched are not violent, if they are watchedper hours may have a deep impact on the personality, causing psychological andphysiological problems. All the hidden effects in the films and commercials cansubconsciously depress children and even parents. Individuals may become scaredof what they had observed on television that it might cause depression andemotional misbalance. Television prevents children from doing their homeworkand adults from completing their work, influencing in a very bad manner theschool grades and work productivity. It can lower the overage level of physicalfitness of a person, breaking the coordination. Children being attached to theTV-set loose the possibility to learn the world through real nature, games,sports and so on. In cases like this, men who love watching SUPERSPORTS orwomen who love watching AFRICAN MAGIC channels are mostly affected.

Addictionto MultiChoice contents can converted peoples’ lives into a nightmare. Anightmare, where children kill not only on the ‘TV’ screen, and adults losetheir will sitting next to the TV-set eating “junk food”. A nightmare where thetime some families spend next to the TV-set watching a soup-opera is consideredto be “family time”. It is a nightmare where violent television performs therole of the parents. What else can be said to show that television destroys thehealthy development of a childâ's personality. The negative effects listed aboveconcern grown-ups as well, but through the special sensitivity of childrentowards the influences we wanted to show to the full the destructive power oftelevision. It has turned our lives into an addiction that suppresses thebeauty of our real life by the violent substitution. And can without any doubtsbe called one of the worst inventions of modern times. Some of the most violent‘TV’ shows are children's cartoons, in which violence is portrayed ashumorous—and realistic consequences of violence are seldom shown.

Thiscan be especially true of young children, who are more likely to exhibitaggressive behaviours after viewing these programs.

Thebeginning of this year has seen teenagers committing suicide, this is new tothe Nigerian society. It is clear that teenagers now indulge in unimaginablethings; this is because of what they watch on television. A major case is a17-year-old Peace Asukwo, who hails from Akwa Ibom state and resides inAkowonjo, a suburb in Lagos metropolis, she committed suicide over adisagreement with her boyfriend.

Mostfamily values have been altered by what children, even parents see ontelevision. Most of these television contents could be positive at sometime butcould later turn out to be negative.

Likewe mentioned that some programs could help a child develop his vocabulary, suchprograms could also distract the child from concentrating on other things oflife. There is no denying the fact much of MultiChoice contents expose peopleto such things as crime, sex, violence, divorce, love, feminism and many more.Family values have been debased. Parents no longer live in the fear of God.Children no longer respect their parents. Trust has been discarded forsuspicion and truth relegated for falsehood. All are in shambles. Shamelessnesshas taken over the front row and disarray is the order of the day. Corruptionis the password as marital beds are daily defiled. Pre-marital sex is celebrated,x-rated and modeled as the norm. Lust is mixed with love. The center can nolonger hold. Those who hold on to the truth are castigated and regarded asoutcasts.

Theexposure to foreign films, sitcoms has become a revolution. Most values likehonesty, respect, purity, caring, and commitment have all been thrown into thegarbage. The reality show titled 'Big Brother Africa'(BBA) raised a lot ofquestions, it got to the extent that a lot of critics called for the ban of theprogram. The big question then was, was the show supposed to carry any morallesson for our continent? More importantly, a lot of people still think thatBBA is a big mockery of African culture and tradition. Since the inmates are Africans,they should be projecting the African cultural heritage. The 'showerhour' shots of contestants soaping and bathing up were particularlypopular. Viewers got an unexpected eyeful when two participants apparently hadsex; it was an unprecedented shocker for a continent where conservative moralvalues hold sway. But the producers have higher hopes for this particularreality show, calling it a ground-breaking chance for Africans to get a look ateach other as people, independent of the doom-filled stories from their regionwhich dominate the world media. Big Brother Africa executive producer, MarieRoshold said the positive response to the show demonstrated that Africans werehungry for new images of their continent and its people.

Andadded that 'BBA has proved to be a huge success in that the people we havechosen are breaking down stereotypes. They are creating dialogue acrossAfrica,' Roshold said.

Afterthe second season Controversy came up after second runner-up Ofunneka wassexually assaulted by Richard when all the housemates were drunk. The producersof the show deny this, stating it was with Ofunneka's consent, but fellowhousemate Maureen screamed for Big Brother's help after she tried to getRichard off Ofunneka. Richard was taken into the diary room while paramedicscame in to help the girls. No further comment has been made about the issue,especially as Ofunneka had passed out and remembered nothing of what happened.

Newly-wedRichard carried out an affair with Angolan model Tatiana during their stay inthe house. This angered Richard's Canadian wife, who threatened him withdivorce. Another housemate, Malawian radio DJ Code, managed to seduce all hisfemale housemates. Unknown to him, his Dutch girlfriend was pregnant with hischild, and surprised him by showing up at his eviction. Richard and Code wereeventually forgiven by their respective partners.

Producerswere unable to deal with other issues which included bullying by South AfricanLerato Sengadi. Indecent sexual acts by Namibian housemate Meryl and GhanaianKweku were another talking point, although Meryl denies the couple had sex. Theshow has been the subject of much criticism, especially from the fact that mostof the items in the house are not 'African' and therefore it is notreally 'Big Brother Africa', but essentially just a Big Brother-styleshow with African contestants.

Atthe end of its run, Big Brother Africa 2 was criticized for not showing anypositive values to young people all over the continent.

Theresearcher is using BBA to show how captivating programs like that could affecta large of number of people. To this day, BBA is still aired on MultiChoiceDStv yearly and the amount of viewers it has drawn is shocking, This is apointer that society members prefer programs that involve sex, crime andviolence.

 

 

 

 

 

 

 

 

 

 

 

 

                

 

SUMMARY, RECOMMENDATIONS ANDCONCLUSION

Nigeriansare naturally explorers; they always want to try new things. The researcher haspointed out how MultiChoice programs have influenced people in different ways.MultiChoice contents for most people have become a primary source ofentertainment. These contents have influenced our culture by making an impacton the way people dress, speak, work and co-relate. Movies, sports from aroundthe world, news, and live war coverage have all made an impact on our culture.People gather together to watch the football from England, Italy, Spain in barsand at parties. Every weekend families gather around to watch home videos inYoruba, Hausa at their houses. The list is endless for the amount ofinformation transported into our homes every day, changing the way people liveand react to life situations.

Responsesreceived from people on the influence of MultiChoice contents showed that thesecontents have both negative and positive effects on our cultural heritage.

Althoughthere are potential benefits from viewing some of these contents, such as thepromotion of positive aspects of social behavior (sharing, manners, andcooperation), many negative health effects also can result. Children andadolescents are particularly vulnerable to the messages conveyed throughtelevision, which influence their perceptions and behaviours. The real issue isthat many younger children cannot discriminate between what they see and whatis real.

 

RECOMMENDATIONS

Researchhas shown that MultiChoice contents can have a stronger effect on how peopleview and interpret the world around them. Most especially young girls, they arealways looking to find their place in society and they use the media as a meansto help define and explain their roles. Although not all messages are positive,appropriate, or advantageous for adolescent girls yet some movies giveadolescent females the impression that they naturally are expected to take asubservient and submissive role to men. The message is often given that womenare not meant to be taken seriously. And their outer image and stature is moreimportant than their character and inner strength.

Theresearcher recommends that these few steps be taken by parents and other agentsof socialization to reinforce appropriate values and inculcate in peopleappropriate behaviors that are true indication of rich Nigerian culturalheritage.

 

●PARENTAL CONTROL

Itis a well-known fact that family values have been debased. Parents no longerplay their traditional roles and children are disobedient and act flagrantlyagainst social norms and duties. The attributes of old family values whichinclude honesty, respect, purity, caring, and commitment have all been throwninto the garbage. Economic demands have greatly contributed to this trend. Nomatter the money one makes, it cannot take the place of the 'Family'. Whilechildren are at home to watch any program they are attracted to, parents shouldmake themselves available in order to reinforce good values on their children.Stopping children from watching their favorite MultiChoice programs is notadvisable; this might lead to disunity or disobedience from the children. Soparents are advised to check what their children watch, and should encouragethem to watch variety of programs; sports, nature and science shows, the arts,music and historical movies. Families should explore DStv contents together anddiscuss their values as they relate to the society.  

Forparents to have a greater hold on their children, they too must exhibit goodexamples for their children to follow. A house where parents fight or quarreloften will not go down well with the children.

 

●GOVERNMENT AGENCIES

Whenwe talk about government agencies, we mean schools, regulatory bodies, andother forms of the media. These agencies are all agents in socializing thesociety, they should ensure they help pattern the society in the proper order.Programs people watch on television in no small way affect their perfection oflife. Most young people have problems distinguishing make-believe from reality,the government need to safeguard them from violent or scary contents. The bestway to do this is to make sure that the National Broadcasting Commission (NBC)should constantly monitor contents that are obscene. Dr.90210, a program on Echannel should be shown at night when children are asleep. And serioussanctions should follow when rules are broken.

Theschool has an important role to play. Schools are places where children relearnvarious things. Teachers should take it upon themselves to teach children thedangers of watching certain programs that are not between their agesclassifications. Their curriculum should contain ethical teachings on what theywatch and see.

Religionprovides answers to questions of our existence and how to conduct our lives inrelationship to oneself as well as others. Religious books have been a vitalreference for the construction of our contemporary moral code and laws of theland. Religious centers should stipulate laws that can help fight againstillicit behaviours. Emphasis should be placed on 'Family values' so that bothparents and children can learn appropriate behaviors. Now, most religiouscenters place emphasis on irrelevant material things.

 

●MULTICHOICE CONTENTS

Televisionis no doubt an element and acts as a cultivator of culture. MultiChoicecontents should be based on true 'Nigerian styles' There are various programsthat depicts Nigerian culture but they are not enough to compete with thoseforeign program that teach our children ill manners.

Theintroduced parent control, which is, parents depriving their children fromwatching some program is not strong enough and cannot help matters.

MultiChoiceshould also pick times to air some programs that contain obscene scenes. Musicvideos, sitcoms that are not meant for children should be shown at night.

Andother forms of the media like radio, daily newspapers and magazines shouldregularly air or publish articles that will counter the illicit contents familymembers watch on television.

 

 

 CONCLUSION

BeforeMultiChoice came into Nigeria, a lot of people were not fully aware ofhappenings outside Nigeria,  most peoplehad no idea what most foreign countries or their peoples looked like, or howthey lived. Football was not a big business, but today, people make money fromtelevision rights and even through viewing centers.

Mostexotic animals, costumes, characters were only names in books. However, becauseof television and MultiChoice contents, society member are now really familiarwith what they watch and see; children are even used to educational tools evenbefore they start going to school, parents even have mental pictures of goodsbefore they purchase them. While these contents give ideas of what one desiresit has  also turned out to be negativeinfluences on people's lives.

 In Nigeria by and large, families who consumethese DStv contents face a greater challenge; a greater measure must be put inplace because children must be directed in the proper manner and parents mustlive up to expectations. What people see on television sometime interfere withtheir sense of taste. This is a call for families to go extra miles to keep intouch with their homes, so that they can observe negative changes, and by sodoing put measures in place to either correct or convert those negative impartsinto positive tendencies.

 

 

 

 

 

 

 

 




Most Visited links:

African Seer Guardian Newspaper ThisDay Newspaper Vanguard Newspaper Ghana Nation Portal Schoolmates - Online Nigeria EbonyBay.com  Newswatch Nigeria Motherland Nigeria Nigeria Daily News Alumni Nigeria CapitalBay Online